Travis Kelce takes on new role as face of Six Flags
NFL star Travis Kelce is the new face of Six Flags.
The Kansas City Chiefs tight end is taking up a new position on the heels of his announcement this week that he'll be returning to the NFL for another season.
Six Flags Entertainment announced the "new strategic partnership" in a press release Thursday, naming Kelce a brand ambassador and highlighting the marketing opportunities Kelce will provide the theme park brand throughout 2026.
According to the release, some of the support Kelce will provide in his new role includes "supplying digital content across various social media platforms."
The parks also have "the right to utilize Kelce's name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms, and in-park marketing outlets," the release stated.
Kelce shared his excitement for the new role in a statement included in the release.
"Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I'm excited to team up with the company as it enters its next chapter," Kelce said.
He continued, "The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to unforgettable experiences."
Earlier this week the three-time Super Bowl champion chose to extend his career, announcing his return to the Chiefs for his 14th NFL season.
John Reilly, the president and chief executive officer of Six Flags, commented on the Kelce partnership in the release, stating in part, "His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we're confident they will score big with our guests as well."
Last week, Six Flags announced it would be selling seven parks across North America.
In a release at the time, the company said the sale, which transfers ownership to EPR Properties, was "designed to sharpen operational focus while further enhancing its liquidity position."
