Food-inspired fall fashion: Clam chowder adidas, butter sneakers and more
As designers show off their best spring styles at New York Fashion Week, other brands are serving hot new food-inspired streetwear collabs for fall.
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Clam Chowder Adidas Gazelle
New Englanders know and love the creamy seafood stew, but this fall, the cozy comfort dish has been transformed into a regional fashion statement that reflects the heritage of clam chowder.
Sneaker Junkies created a new special limited-edition release of Adidas Gazelle sneakers that foodies will want to scoop up.
The design of the North Atlantic soup-inspired shoes features a white upper to resemble the chowder broth, three grey stripes for clams, green laces to mimic a parsley garnish, and an anchor keychain that pays homage to Rhode Island, the Ocean State. Plus, there's even a nod to the iconic oyster crackers in the insole pattern.
"People in general are driven to food so figured this would be a great way to get the attention of foodies and at the same time our customers and sneaker enthusiasts," Maher Najjar, the co-founder of Sneaker Junkies, told ABC News. "The North East is known for seafood, The North Atlantic has the best seafood in the nation, so we wanted to highlight our region with fashion."
The Providence-based shoe store, which has been a cornerstone in the North East streetwear scene for 20 years, will serve clam chowder from local favorite Dune Brothers for customers in-store in tandem with the launch.
The new Clam Chowder Gazelle retails for $130 and is available at all Sneaker Junkies locations, as well as online.
The collection expands beyond shoes with a cream hoodie, charcoal long sleeve and track suit set.
Land O'Lakes butter yellow Clove sneaker collab
The footwear brand known for its stylish and supportive shoes designed for healthcare workers have a fresh new collaboration with beloved butter brand Land O'Lakes.
The new limited-edition, butter-yellow Clove sneakers were "inspired by the comforting magic of butter," the brand said in a statement.
Land O’Lakes CMO Heather Malenshek told ABC News that when their team saw "the butter yellow color start to trend and grow into a real cultural moment, we knew we had a natural opportunity to join the conversation."
The shoes, which are on sale now, are styled in the trendy butter-yellow hue to complement the warm tones of the fall season and baking weather.
"With butter yellow trending and food continuing to influence fashion, it felt like the perfect moment to bring Land O’Lakes’ iconic hue into our world," Jordyn Amoroso, co-founder and Chief Brand Officer of Clove told ABC News.
As part of the collaboration, both Land O'Lakes and Clove will donate butter and sneakers to Philabundance -- one of Philadelphia's largest food banks -- to provide to families and frontline workers.
Hellmann's mayo white denim collection
The limited-edition fan collection seeks to challenge the outdated fashion rule of wearing white after Labor Day.
Football’s most fashionable players and WAGs [wives and girlfriends] kicked off NYFW and week one of the NFL season, sporting the head-to-toe Hellmann's look that includes a hat, jacket and pants in the perfect monochromatic mayonnaise hue.
All three pieces are available to shop individually online while supplies last from House of Hellmann's.
Giants linebacker Kayvon Thibodeaux debuted the condiment creation, as well as Chanen Johnson, Kennedy Frazer, Carolyn Estephany and Gabrielle Dillon.
