Entering the big game for the first time this year is dog food maker Pedigree. The company's lighthearted ad features a rhinoceros, ostrich, warthog and a bull and encourages people to adopt a dog.
Sunday's match-up of the Pittsburgh Steelers and Arizona Cardinals is expected to attract nearly 100 million viewers. (Remember, there are only about 300 million people in the country.)
NBC is broadcasting the Super Bowl for the first time in 11 years. Originally, the network was charging advertisers a premium: $3 million for a 30-second spot, about $300,000 more than last year's prices. More than 80 percent of the ad time was sold by mid-September.
But then the economy sank even further and NBC had to discount some time slots. On Wednesday, the network still had two spots for sale.
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