Girl Scouts Go Digital to Sell Their Iconic Cookies
— -- There's a different kind of cookie coming to your computer this holiday season.
For the first time in their more than 100-year history, the Girl Scouts have gone digital. Starting Dec. 12, all you have to do is go online to buy your Thin Mints, Samoas, Tagalongs and more. Scouts can sell their cookies through personalized cookie websites and a mobile app, customizing their landing pages with pictures, text and more.
One hundred percent of the net revenue earned from cookie sales will still stay with the local council that sponsors the sale, but those purchases can now be made from home using a credit card.
"For almost a century, the Girl Scout Cookie Program has been teaching girls to be leaders in the world of business and finance, and we intend to ensure that legacy continues in the digital age,” Girl Scouts CEO Anna Maria Chávez said in a statement. “Digital Cookie is a game-changer for Girl Scouts, and a quantum leap forward in the evolution of the cookie program, coupling traditional sales activities with an online sales experience that teaches skills like online marketing and ecommerce, all in a digital space that puts an emphasis on learning, fun, and safety.”
Not all troops will participate in the program the first time around, but Girl Scouts expects every troop to use the new systems by the end of 2015.
