• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Your Privacy Choices
  • Contact Us
  • Recalls and Product Safety Alerts
  • © 2026 ABC News
  • News

Makeup 101: Bobbi Brown’s 3 Tips for Putting an End to Makeup Hoarding

1:32
How to Put an End to Makeup Hoarding
Getty Images
ByNICOLE PELLETIERE
November 02, 2015, 2:41 PM

— -- Is your makeup drawer overloaded with products?

Makeup guru Bobbi Brown, the editor in chief of Yahoo Beauty, said many of us are guilty of makeup hoarding.

"The average consumer owns over 40 products, but most women really only use about five to seven," Brown said during today's appearance on "Good Morning America.”

"Fall is the best time to clean out your makeup drawer."

Related Articles

Bobbi Brown’s 3 Tips for Picking the Right Foundation

Related Articles

YouTube Makeup Guru's Exclusive Tips

Brown, who was on “GMA” as part of the "Yahoo Your Day" collaboration, offered three tips on cleaning up and how to keep the products from piling up:

1. Get rid of the makeup that has expired

Check expiration dates, Brown said.

"Most women hang onto makeup even though they know it's expired," she added. "Mascara only lasts three to six months. If it's any older than that, you're risking an eye infection."

2. Edit your products

"Make sure that your colors are right for the season," she said. "For fall, stick to colors that are a little richer in texture. You can never go wrong with a brown."

3. Only buy products that work with your lifestyle

"If you're not someone that wants to spend an hour doing your makeup, stick to easy colors that you don't have to blend," Brown said. “Make your life simple."

Up Next in News—

Couple who split after undergoing IVF go to court over 2nd embryo

October 30, 2026

Minnesota man credited with saving kids, school bus driver surprised with check

October 24, 2026

Seasonal job hiring at Amazon, UPS, Spirit Halloween surging

October 22, 2026

Elizabeth Holmes documentary: What to know, how to watch

October 15, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Your Privacy Choices
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap
  • Recalls and Product Safety Alerts

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Your Privacy Choices— 
  • Contact Us— 
  • Recalls and Product Safety Alerts— 

© 2026 ABC News