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14 floral fragrances to gift or give to yourself this Valentine's Day

Shop the best floral fragrances.
ABC News Photo Illustration by Katrina Stapleton, Adobe Stock, Sephora

January 08, 2025, 10:04 PM

Valentine's Day is just around the corner, and with it comes the tradition of giving your loved one bouquets of their favorite blooms.

Why not switch things up this year and gift a fragrance that captures the essence of their favorite flower (or flowers) in a longer-lasting, more personal way?

Floral perfumes are the perfect alternative to fresh flowers, offering the same romantic charm with a touch of elegance that lingers long after the holiday is over.

Floral fragrances are beloved for their timeless and versatile appeal, often evoking memories of blooming gardens and soft spring breezes. Popular floral notes include classics like rose, jasmine and lily, which bring a romantic and feminine touch, while modern blends often pair these with sparkling citrus, musky base notes, or even woody undertones for added depth and intrigue. Whether you're drawn to soft, powdery florals or bold, heady bouquets, there's a floral fragrance for every preference.

When shopping for the perfect floral fragrance, consider the recipient's personality and style. Are they a fan of sweet, playful scents or more sophisticated, sensual blends? Pay attention to the perfume's composition, strength and how it wears throughout the day as well.

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The right fragrance can feel like a signature accessory, offering a personal and thoughtful way to celebrate your bond.

Ready to skip the bouquet and opt for a fragrance that will truly wow this Valentine's Day? Check out our top picks for the best floral fragrances to shop this romantic season and beyond.

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Ulta Beauty

Viktor&Rolf Flowerbomb Eau de Parfum

This floral fragrance all-star gets major props for its amazing mix of rose petals, freesia, jasmine and orchids. It's the perfect addition to everything from casual moments to dressy occasions.

$145

Ulta Beauty

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Sephora

Lancôme Idôle Eau de Parfum

Enjoy fresh spritzes of an alluring mix of jasmine, rose and chypre with this fan-favorite.

$119

Sephora

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Sephora

BURBERRY Her Eau de Parfum

This fruity floral incorporates a rich blend of blackcurrant, jasmine, amber and more. It's also perfect for layering.

$135

Sephora

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Sephora

Gucci Flora Gorgeous Gardenia Eau de Parfum

You truly can't miss with this potent pick that smells like a fresh garden in a bottle. Key notes include pear, white gardenia and brown sugar.

$135

Sephora

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Nordstrom

Diptyque Eau Rose Eau de Toilette

Why buy a bouquet of roses that will eventually die when you can snag this beloved rose-scented pick that will last much longer? It's loaded up with Damask rose, rose centifolia and lychee at the base.

$185

Nordstrom

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Ulta Beauty

Billie Eilish Eilish No. 2 Eau de Parfum

This top-seller by Billie Eilish features a gorgeous floral mix of wild wet poppy flowers, apple blossom and palo santo.

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Blue Mercury

ELLIS BROOKLYN Rrose Eau de Parfum

This bestselling parfum will leaving you smelling like a mash-up of centifolia rose petals, Sicilian lemon, spring musks and cashmere woods.

$115

Bluemercury

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Ulta Beauty

TOM FORD Black Orchid Eau de Parfum

Give or gift yourself a dose of luxury with this stunning Tom Ford pick. Key fragrance notes include black orchid at the top, black truffle in the middle and patchouli at the bottom.

$120

Ulta Beauty

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Glossier

Glossier You

Composed of lovely notes such as pink pepper and iris, perfume enthusiasts can't get enough of this beautiful scent that's equal parts soft and warm.

$112

Glossier

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Sephora

Maison Margiela 'REPLICA' Springtime In A Park Eau de Toilette

Just like the name suggests, this Maison Margiela favorite will give you all the spring vibes. It features blooming notes of pear, lily and musks.

$165

Sephora

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Blue Mercury

Jo Malone London English Pear and Freesia Cologne

If you're looking for an equal mix of sweet, fresh and floral, this one is for you. This layerable pick is wrapped with the enticing smells of pear, freesia and patchouli.