Last year's charge toward social justice has brought about change for the better, and one upside has been the elevated support for Black-owned businesses.
Many Black-owned businesses were hit particularly hard by the COVID-19 pandemic and have struggled to stay afloat, according to the Associated Press.
However, with heightened awareness around the importance of supporting Black-owned brands, the narrative is slowly but surely changing.
One great way to keep this positive change going is by always celebrating, supporting and shopping these brands, and if you haven't already, the Juneteenth holiday is a great time to start.
"It's important to #BuyBlack all year around," the founder of People of Color Beauty, Jacqueline Carrington, in a statement to Facebook as her company was previously featured on the social media platform's #BuyBlack Friday Gift Guide.
Carrington continued, "Supporting small businesses, and especially Black businesses, beyond this moment in time, allows us to reinvest into our families, communities, and uplift each other to build generational wealth and opportunities to create impactful change."
Lifestyle influencers such as Kellie Brown of And I Get Dressed as well as inclusive cosmetics companies such as Mented Cosmetics have been creating a wide range of offerings that are perfect, whether you are gift giving or shopping for yourself, this season.
Ahead, check out several standout Black-owned brands you can celebrate, shop and support now and forever.
And I Get Dressed
Black Joy Crew
Price: $39.95 • From: And I Get Dressed
Lifestyle influencer and creator of #fatatfashionweek, Kellie Brown, released these exciting statement-making crew necks just in time for the holidays.
Lavender Tier Hoodie
Price: $120 • From: TIER
This New York-based clothing brand features amazing athleisure-style items that are perfect for everything from relaxing weekends to at-home workouts and more.
Price: $290 • From: Brysie Lane
Treat yourself, your family member or a friend to this leather tote that's equal parts fabulous and functional. It's available in red, tan, black and blue.
Drop Orb Hoops
Price: $65 • From: Ten Wilde
Dipped in 18k gold, these stainless steel hoods deserve a permanent spot in your jewelry stash.
American Pride Adult Bow Tie
Price: $30 • From: Mo's Bows
This Memphis-based company carries a variety of vibrant bow ties ranging from American flag-inspired to stylish polka dot looks.
Price: $295 • From: Salone Monet
Made with a timeless almond-shaped toe and an inclusive nude silk upper, this classic pump style will last you for many years and outfits to come.
Lauryn Boot in Whiskey
Price: $795 • From: Brother Vellies
Step into boot season with these stylish brown boots that are great for everyday wear.
Beauty and personal care
People of Color Beauty
Price: $12 • From: People of Color Beauty
Get into the holiday spirit with this gorgeous green lacquer that's vegan and cruelty-free.
Lemongrass shea body butter
Price: $26 • From: Hanahana Beauty
Luxuriate and treat your body to some extra love with this moisturizing cream. Key ingredients include shea and coconut butters as well as jojoba and lemongrass oil to hydrate, tone and rejuvenate the skin.
Hyper Clear Brightening Clearing Vitamin C Serum
Price: $36 • From: Hyper Skin
Brighten and smooth your skin's texture with this hardworking serum featuring powerful ingredients such as fruit enzymes, turmeric and kojic acid.
Girl + Hair
Clear+ Apple Cider Vinegar Clarifying Rinse For All Hair Types
Price: $12.99 • From: Girl + Hair
Soothe your scalp and your strands with this refreshing apple cider rinse that's infused with vitamin E and rice water to help repair damaged hair follicles and improve hair elasticity.
Buttah by Dorian Renaud
Vitamin C Serum
Price: $39 • From: Buttah by Dorian Renaud
Get for yourself or give the gift of great skin with this potent serum that's based with vitamin C which provides a dose of antioxidants and brightening benefits.
JoYo Natural Nail Care
Price: $10 • From: JoYo Beauty
Make your next mani pop with this ravishing red hue that's quick-drying and long-lasting.
The Honey Pot Company
Price: $9.99 • From: The Honey Pot Company
Made with mothers-to-be top of mind, this gentle feminine hygiene wash helps to balance pH, fight odor-causing bacteria and calm discomfort during pregnancy.
Holiday Faves Trio
Price: $50 • From: Mented
Recently mentioned on Oprah's Favorite Things holiday gift list, these best-selling semi-matte lipsticks will be available for the holidays in a curated box featuring shades Pretty in Pink, Nude Lala and Dope Taupe.
Editor's Note: A version of this story was originally published on November 24, 2020.