15 Black-owned brands to celebrate and support for Juneteenth and beyond
Last year's charge toward social justice has brought about change for the better, and one upside has been the elevated support for Black-owned businesses.
Many Black-owned businesses were hit particularly hard by the COVID-19 pandemic and have struggled to stay afloat, according to the Associated Press.
However, with heightened awareness around the importance of supporting Black-owned brands, the narrative is slowly but surely changing.
One great way to keep this positive change going is by always celebrating, supporting and shopping these brands, and if you haven't already, the Juneteenth holiday is a great time to start.
"It's important to #BuyBlack all year around," the founder of People of Color Beauty, Jacqueline Carrington, in a statement to Facebook as her company was previously featured on the social media platform's #BuyBlack Friday Gift Guide.

Carrington continued, "Supporting small businesses, and especially Black businesses, beyond this moment in time, allows us to reinvest into our families, communities, and uplift each other to build generational wealth and opportunities to create impactful change."
Lifestyle influencers such as Kellie Brown of And I Get Dressed as well as inclusive cosmetics companies such as Mented Cosmetics have been creating a wide range of offerings that are perfect, whether you are gift giving or shopping for yourself, this season.
Ahead, check out several standout Black-owned brands you can celebrate, shop and support now and forever.
Fashion
And I Get Dressed

Black Joy Crew
- $39.95
- And I Get Dressed
TIER
Lavender Tier Hoodie
- $120
- TIER
Brysie Lane

Casiltoga Tote
- $290
- Brysie Lane
Ten Wilde

Drop Orb Hoops
- $65
- Ten Wilde
Mo's Bows

American Pride Adult Bow Tie
- $30
- Mo's Bows
Salone Monet

Anita Kyle
- $295
- Salone Monet
Brother Vellies

Lauryn Boot in Whiskey
- $795
- Brother Vellies
Beauty and personal care
People of Color Beauty

Lili'uokalani
- $12
- People of Color Beauty
Hanahana Beauty

Lemongrass shea body butter
- $26
- Hanahana Beauty
Hyper Skin

Hyper Clear Brightening Clearing Vitamin C Serum
- $36
- Hyper Skin
Girl + Hair

Clear+ Apple Cider Vinegar Clarifying Rinse For All Hair Types
- $12.99
- Girl + Hair
Buttah by Dorian Renaud

Vitamin C Serum
- $39
- Buttah by Dorian Renaud
JoYo Natural Nail Care

Flair
- $10
- JoYo Beauty
The Honey Pot Company

Mommy-to-Be Wash
- $9.99
- The Honey Pot Company
Mented Cosmetics

Holiday Faves Trio
- $50
- Mented
Editor's Note: A version of this story was originally published on November 24, 2020.