Banana Republic adds new baby and athletic categories
Banana Republic is known for its modern luxury-style adult clothing, but now, the brand is expanding to also include great picks for babies.
The Gap Inc.-owned company announced BR Baby as a new category available now and shared that an athletics collection will also be coming later this month.
Launching with 40 pieces, Banana Republic's new baby line has a wide variety of matching sets, knit tops, bodysuits, accessories and more that take a nod from many of the brand's iconic adult picks.
Additionally, the latest baby line includes a limited number of adorable "mini-me" pieces -- matching looks for babies and adults. The featured apparel is currently available in sizes 0-24 and prices start at $20.
"BR Baby and BR Athletics mix the mainstream with the unexpected and deliver elevated, thoroughly modern, lifestyle collections," said Sandra Stangl, president and CEO of Banana Republic, in a statement.
She continued, "We approached both by deconstructing what made Banana Republic successful in the first place — taking things that people already know, have nostalgia for, and framing them in new ways that feel fresh."
Keep scrolling to see some of the best picks from Banana Republic's baby-ready line.
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