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Popular men's fragrances for Valentine's Day: Scents from Sephora, Macy's and more

Shop men's fragrance for every budget
Macy's, Amazon, Bath & Body Works, Adobe
ByKelsey Legg
February 09, 2026, 7:53 PM

Men's fragrances are more popular than ever, especially with Valentine's Day ahead, offering the chance to give your favorite guy a scent that makes him feel great.

Below, we've compiled a list of recent bestsellers and classic fragrances for men, from designer colognes that smell like a million bucks to lighter, more affordable body sprays for spritzing on every day.

Tom Ford's Oud Wood made the cut thanks to a heady blend of oud, sandalwood and vetiver that settles in with amber-infused warmth, while Azzaro's Most Wanted is spicy, sensual and perfect for date night.

Clean and classic body sprays like our picks from Axe and Bath & Body Works offer a lighter touch, with notes of cherry, black cardamom and vanilla, flipping the script on what to expect from a masculine scent profile.

And for those who don't want to decide on one scent, we've thrown in some popular samplers that let him try out several new fragrances and body products before investing in a larger bottle -- the Sephora pick (available for in-store pickup pending availability in your area) even offers a voucher for a full size so you can bring home your favorite after trying out a few.

Keep reading to shop these picks and more of our favorite colognes, parfums and more for men.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Men's fragrance samplers

While not exclusively comprised of fragrance, the Jack Black collection is a fanastic way to introduce scent layering through the use of body products during his get-ready routine. Discotheque's Discovery Set is a popular gift for all genders, combining the sleek aesthetic of an all-night party with fresh and unique fragrances for anyone who thinks (and smells) outside the box.

Discotheque Fragrances

The Discovery Set

  • $40
  • Discotheque Fragrances
Shop Now
Amazon

Jack Black Body & Hair Cleanser Collection Set for Men - Mens Body Wash Travel Size

  • $12
  • Amazon
Shop Now
Nordstrom

Le Labo Holiday Fragrance Discovery Set

  • $90
  • Nordstrom
Shop Now

Men's fragrance body sprays under $50

For a traditionally rugged, ultra-masculine scent on a budget, pick up a bottle of Tru Western in the brand's Yellowstone or Leather No. 2 scents. Or go sweeter with PHLUR's Vanilla Smoke or an Axe deodorant spray in Fruity Cherry.

Amazon

Leather No. 2 by Tru Western, Vintage Label Small Batch, 3.4 fl oz

  • $50
  • Amazon
Shop Now
Walmart

Tru Western Yellowstone Mini Eau de Cologne, Ride, 1oz

  • $24.97
  • Walmart
Shop Now
Amazon

PHLUR Vanilla Smoke Body Mist

  • $38
  • Amazon
Shop Now
Nordstrom

SALT & STONE Body Fragrance Mist

  • $45
  • Nordstrom
Shop Now
Walmart

Axe Deodorant Body Spray for Men Fruity Cherry Spritz Aluminum Free, 4 oz

  • $7.98
  • Walmart
Shop Now
Amazon

Cremo Cologne For Men - Spice & Black Vanilla Mens Cologne Spray

  • $22.96
  • Amazon
Shop Now

Men's luxury fragrance

When it comes to fragrance, you can spend as much as you want to on high-end cologne, parfum and more. Try one of these surefire hits like Chanel's classic Bleu de Chanel or Versace Eros for a scent that's sure to please.

Sephora

CHANEL BLEU DE CHANEL PARFUM

  • $168
  • Sephora
Shop Now
Sephora

Prada Paradigme Eau de Parfum with Bergamot

  • $165
  • Sephora
Shop Now
Macy's

Versace Eros Eau De Toilette

  • $94
  • Macy's
Shop Now
Nordstrom

Jo Malone London Wood Sage & Sea Salt Cologne, 1oz

  • $92
  • Nordstrom
Shop Now
Macy's

Tom Ford Private Blend Oud Wood Eau de Parfum, 1.7oz

  • $300
  • Macy's
Shop Now
Nordstrom

Le Labo Santal 33 Eau de Parfum

  • $240 to $340
  • Nordstrom
Shop Now
Sephora

Yves Saint Lauren MYSLF Eau de Parfum with Fresh Accord & Warm Woods

  • $165
  • Sephora
Shop Now
-4% off
Amazon

Azzaro The Most Wanted Parfum - Intense Mens Cologne

  • $145
  • $140
  • Amazon
Shop Now

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