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Fashion this week: Tommy Bahama x Stetson's Western launch, fresh sales and more

Tommy Bahama x Stetson, fresh sales and more.
Tommy Bahama

September 09, 2026, 3:03 PM

Fashion is having one of its biggest weeks of the year thanks to the Sept. 10 kickoff of New York Fashion Week, but if you're not in the city to catch all the catwalks and brand events, fear not: We're hitting the pavement for you to discover what's new, what's cool and what's on sale this week.

Our favorite recent drops include a stellar collaboration between Tommy Bahama and Stetson, a beach-goes-Western daydream of unexpected prints and patterns, ultra-cozy sweaters and cowboy detailing designed to make you wish you were riding a horse on the beach right now.

Macy's also launched a fantastic initiative to celebrate American design with a spotlight on three stalwarts of the fashion community alongside three up-and-comers, each with their own spotlight window in the 34th Street flagship New York City store.

In addition to these and other launches, we've gathered some unbeatable deals on clothing you'll want in your closet

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New and notable fashion launches

Missing the beach already? Now's your chance to take your love and the sun, mix it with a bit of Western, and wear your heart on your sleeve, thanks to the stunning Tommy Bahama x Stetson collaboration. Featuring the beautiful, beachy-inspired prints you know and love from the tropical brand in silhouettes perfectly suited for the fall, the collection's Stetson touches come alive with concho buttons, cowboy graphics, embroidered leather belts and boots and more. Our favorite part: The collection is made of almost entirely natural fibers, giving it the type of expensive, high-quality feeling you'll want to wear for a lifetime.
Macy's has launched "Styled & Storied," a celebration of American designers including legends Donna Karan, Tommy Hilfiger and Michael Kors alongside three design icons in the making: LAPOINTE, Jonathan Cohen and Theophilio. Check out the story behind the campaign and shop top picks from each brand here.
One of our "GMA"-favorite jewelry brands, Eliette, has expanded to include colorful gemstones among its ring and necklace offerings. Pieces like the resplendent Esme Sapphire Cushion ring or the rich Henri Emerald-Cut ring have all the eye-catching glamour of diamonds with a touch of bold blue or green for those who prefer a pop of color. They're perfect for alternative brides or simply gifting yourself a piece of fine jewelry you'll want to wear every day.
Cult favorite Parisian eyewear purveyors Jimmy Fairly have launched COLLECTION LAB, a limited-edition capsule created for fashion month. The five frame collection takes inspiration from retro-futurism across each color and sculptural shape, offering a unique and bold shape to take center stage in your outfit. The glasses are available now on JimmyFairly.com and will be in four of the brand's flagships throughout the month on the following schedule: Sept. 9-14 at New York Nolita, Sept. 17 -21 at London Neal Street, Sept. 22-28 at Milan Garibaldi, and Sept. 28 to Oct. 6 at Paris Francs-Bourgeois.
After selling out the spring debut, Naturalizer has restocked its popular Zyra lace-up sporty pump and introduced her new sister, the Zeva. The treaded soles, cutouts, and unique heels make them eye candy for the fashion set, while Naturalizer's ethos ensures they were designed with comfort in mind first.
Frances Valentine's September collection is here! The retro-chic brand has more spunk, sparkle and fabulous flair than ever: Sequin jackets and beaded details dazzle, while faux fur capes and coats offer warmth and glam eccentricity. And don't skip out on the accessories with this brand, as they're the perfect finishing touch for your look or for gifting once the holidays arrive.