5 winning products from the Good Housekeeping Beauty Awards 2025
Good Housekeeping's 2025 Beauty Awards are here, and "Good Morning America" is learning about five of the winning products.
Good Housekeeping gave its awards based on rigorous testing in the GH Beauty Lab, where scientists "evaluated 598 beauty products in seven main categories to determine the best on the market," according to the publication." Additionally, products were given to 819 consumer testers "with a wide range of skin tones and types, hair textures and types, and ages," and both sets of data were used to determine the winning products.
April Franzino, senior beauty and style director at Good Housekeeping, joined "GMA" to present the best lip gloss, mascara, blush, hair serum and night treatment.
Scroll below to find out which products came out on top.
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Best lip gloss
Best mascara
Best blush
Best hair serum
Best night treatment
