Gwen Stefani's new makeup includes eyeshadow inspired by her 1998 blue hair
Gwen Stefani's makeup line, GXVE by Gwen Stefani, has dropped new eye products at Sephora.
The newest products are the Paint It Up Clean 24-hour cream eyeshadow (available in matte and shimmer finishes), eight new shades of the 24-hour waterproof gel pencil eyeliner, and the Can't Stop Staring Clean lengthening and lifting mascara.
In a video on Sephora's website, Stefani says most of the seven Paint It Up colors are for everyday wear.
"But there's also two really fun colors," she says, including one called "1998."
She explains, "1998 is funny because it's a blue. ... The inspiration was [the] 1998 MTV Awards when I had blue hair. So I can't wait to see what everybody does with this color."
The makeup brand has been posting its new launches on Instagram with tips on how to use the products. For example, you can use the cream eyeshadows as an all-over shadow, an eyeliner and more.
Last June, GXVE by Gwen Stefani launched new series of longwear lip products, including the one Stefani uses to create her signature red lip.
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