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Shop Oprah Daily's 2025 Beauty O-wards: The best curl cream, overnight face mask and more

4:48
Shop Oprah Daily's 2025 Beauty O-Wards winners
Ulta Beauty, Sephora, Amazon, Adobe
ByKelsey Legg and GMA Team
October 20, 2025, 9:43 AM

Oprah Daily's 2025 Beauty O-wards have been announced, and skin care, makeup and hair care lovers everywhere will love the products that earned a spot on the list.

Editors at Oprah Daily spent a year putting these products to the test, and they told "GMA" with steadfast confidence that everything you see here "is worth your time -- and your hard-earned dollars."

From Medicube's collagen-stimulating overnight mask to Alpyn's Super Sculpt Serum that instantly tightens the skin on your neck and face, these products are sure to become staples in your beauty routine.

Keep reading to find out more and shop!

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Best curl cream

Ulta

isima Curls Don't Lie Curl Perfecting Cream

This curl cream smooths and repairs damage as it defines curls without the added crunch, and it offers up to 450 degrees of heat protection. It also smells delicous thanks to notes of kumquat, peony and tonka bean.
  • $32
  • Ulta
Shop Now

Best overnight mask

Amazon

medicube Collagen Overnight Wrapping Peel Off Facial Mask Pack

This mask is easy to use, won't rub off on your pillow, and it's lightweight for comfortable wear all night that leaves you with a fresh, bright, plumped visage in the morning.
  • $19
  • Amazon
Shop Now

Best lightweight moisturizer

Sephora

Skinfix Barrier Balancing Water Cream Moisturizer with Hyaluronic Acid

If you hate thick creams and prefer a lightweight moisturizer, this feels like a refreshing drink of water for the face without the sticky, greasy feeling.
  • $54
  • Sephora
Shop Now

Best neck serum

20% off
Alpyn

Super Sculpt Serum For Face & Neck

  • $49.20 + Use code GMA to save 20% when you purchase on Oct. 20
  • $62
  • Alpyn
Shop Now

Best flosser

Flaus

Electric Flosser Starter Kit

Sonic vibrations allow this flosser to go deeper between teeth and offer a much faster and more powerful floss than traditional methods.
  • $119
  • Flaus
Shop Now

Best LED mask

Sephora

Shark Beauty CryoGlow Cooling + LED Face Mask & Facial Glo Skin Tool

With red light that targets dullness and wrinkles and blue light for acne, this Shark Beauty mask is a fantastic way to make time for self-care. It's also FDA-cleared and has built-in cooling pads to depuff the eye area.
  • $349
  • Sephora
Shop Now

Glamnetic

Glamnetic

For the "It" Girls press on nails

Of all the press-on nails available today, Oprah's team found these stayed on longer than any others and offer a wide variety of styles, shapes, colors and designs to fit every person's style.
  • $21.99
  • Glamnetic
Shop Now

Best brow pencil

Amazon

3-in-1 Brow Pencil

This pencil offers a good grip for precise application, a spoolie for blending and taming hairs, and it comes in five shades to best match your hair, including one for redheads.
  • $28
  • Amazon
Shop Now

Best exfoliant

Sephora

Paula's Choice Skin Perfecting 2% BHA Exfoliating Toner Pads for Clear Skin

These convenient toner-soaked pads clean dirty pores, gently exfoliate, soothe skin and boost radiance without harsh physical exfoliation that can irritate the face.
  • $16
  • Sephora
Shop Now

Best vitamin C serum

Medik8

C-Tetra Advanced Gel-Serum

This vitamin C serum is lightweight, non-greasy and helps brighten the skin while defending against environmental hazards that contribute to premature aging.
  • $72
  • Medik8
Shop Now

Best shampoo and conditioner for volume

Ulta

LolaVie Peptide Plumping Volume Shampoo

This Jennifer Aniston-owned hair care brand offers a solution for flat, lifeless strands and contains pea peptides, bamboo essence, amaranth peptides, and bond builders to help boost volume and strengthen hair without the buildup.
  • $31
  • Ulta
Shop Now

Best hair growth serum

Highbrow Hippie

Root Replenish Active Growth Serum

This hair growth serum has won multiple awards for its ability to help regrow thin strands, including those lost or thinning due to menopause or after pregnancy. It's a quickly absorbing formula and can help calm the scalp.
  • $88
  • Highbrow Hippie
Shop Now

Best hair and body mist

Sephora

Josie Maran Golden Hour - Body + Hair Fragrance Mist with 100% Natural Scents

In addition to smelling great, this mist is healthy and hydrating for both your skin and hair. 
  • $26
  • Sephora
Shop Now

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