• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Style

Bhad Bhabie turns viral status and 15.7 million followers into $900,000 beauty deal

5:41
News headlines today: Jan. 17, 2019
Scott Dudelson/Getty Images, FILE
ByJacqueline Laurean Yates
January 17, 2019, 5:56 PM

After her unforgettable "Dr. Phil" appearance and the birth of her famous line, "Cash me outside," Danielle Bregoli — who is better known as Bhad Bhabie — has kicked off 2019 with a major beauty deal.

Copycatbeauty.com, an online cosmetics store for beauty obsessives on a budget, officially announced Bregoli as the new face of the company this week.

“CopyCatBeauty.com is excited to be working with Bhad Bhabie," the brand wrote in an official statement. "We chose Danielle for our brand because she speaks to an entire generation, and doesn’t believe in hype and overpaying. Danielle is in it to be a visionary not just for the money."

“I’m excited to work with CopyCatBeauty.com," Bregoli said in a statement. "When I was sent the product to try, I started using it all the time, so working with them just makes sense."

Editor’s Picks

No stylist, no makeup artist: Jameela Jamil takes on industry standards in Hollywood

  • Jan 09, 2019

#10YearChallenge: 2019's first big meme is surfacing some amazing style throwbacks

  • Jan 15, 2019

Get Meghan Markle's maternity dress, plus 5 other fashion-forward lines to shop now

  • Jan 16, 2019

On first glance at the site, you'll probably notice an array of eyeshadow palettes, makeup brushes, skincare and budget-friendly versions of staple brand name products, such as Too Faced, Urban Decay and Stila for up to 90 percent off.

The brand also released a video of the 15-year-old rap star showing off some of the products, which are available now.

Editor’s Picks

No stylist, no makeup artist: Jameela Jamil takes on industry standards in Hollywood

  • Jan 09, 2019

#10YearChallenge: 2019's first big meme is surfacing some amazing style throwbacks

  • Jan 15, 2019

Get Meghan Markle's maternity dress, plus 5 other fashion-forward lines to shop now

  • Jan 16, 2019

Up Next in Style—

Largest collection of Queen Elizabeth II's fashion goes on display

April 9, 2026

Trending sunglasses for 2026: '90s-inspired oval shades, modern aviators and more

April 7, 2026

Zendaya rewears 2015 Oscars dress to 'The Drama' premiere

March 18, 2026

Fashion experts weigh in on 2026 Oscars best dressed

March 16, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News