Elizabeth and James, a fashion-forward line founded by Mary-Kate and Ashley Olsen, will now be available at omnichannel retailer Kohl's.
On Wednesday, the new partnership was announced and will officially roll out during the holiday season.
“Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit,” said Mary-Kate Olsen in a press release.
She continued “Kohl’s is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl’s extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited.”
The Elizabeth and James brand will still be independently operated and lead by the Olsen twins, only now, it will be managed out of Kohl's New York Design Office.
Doug Howe, Kohl’s chief merchandising officer, said in a statement “With sophisticated, modern apparel and accessories, Elizabeth and James at Kohl’s will heighten what it means to make fashion accessible. "The addition of the esteemed Elizabeth and James brand and its elevated design aesthetic builds on our continued work to evolve our brand portfolio and deliver a strong pipeline of new offerings."
The millennial-loved designer collection carries high-quality apparel, handbags, accessories, and beauty products. Soon enough these offerings will bring a wider range of customers into Kohl's, and the best part is that it will now be more easily accessible to the masses.