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Paris Jackson poses for new Skims swim campaign: shop the latest drop!

2:28
Kim Kardashian doubles value of shapewear company in just 9 months
Courtesy of Skims, photographed by Mark Hunter
ByJacqueline Laurean Yates
July 28, 2022, 6:47 PM

Kim Kardashian's Skims brand has a familiar face starring in its latest swim campaign: Paris Jackson.

Jackson, the only daughter of the late pop legend Michael Jackson, was photographed for the ad campaign by Mark Hunter -- also known as "The Cobrasnake" -- wearing several swim looks from Skims' latest drop, and showing off her vibrant tattoos.

Skims posted the new photos on Instagram Tuesday.

"Get ready for the hottest drop of the summer," the company captioned the carousel of images. "Sold out favorites are coming back, along with 11 new styles and limited edition colors."

For the first set of photos featured on Skims' post, the 24-year-old model and singer is wearing the Zip Front Long Sleeve One Piece in Marble.

The company posted another series of photos in which Jackson is seen wearing the Triangle Top in Ochre and the Swim T-Shirt and Dipped Mid Waist Bottom in Almond.

Paris Jackson is the latest brand ambassador to pose for SKIMS'swimwear.
Courtesy of Skims, photographed by Mark Hunter

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Skims' latest swim campaign was inspired by the playful spirit of the Los Angeles pool party scene and also features Jackson's fellow next-generation stars, singer Bella Poarch and actress Madison Bailey.

The new drop features some of the brand's novel statement designs, bright colors and updates on classic looks. Shoppers can also look forward to trendy picks that include micro cuts, dresses, gloves and more.

"I've known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full circle moment," said Jackson in a statement. "I love the brand and doing this shoot was so much fun."

While this may be one of Jackson's first forays into fashion modeling, she was also featured in her first major beauty campaign with KVD Beauty in April this year.

If you're just as ready as many others to shop the new Skims swim collection, check out some of the best and brightest picks just ahead.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

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Editor's note: This story was originally published on July 26, 2022.

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  • Mar 16, 2022

Skims just dropped more swim styles: shop the metallic collection now!

  • Jul 06, 2022

Paris Jackson partners with KVD Beauty in new campaign

  • Apr 07, 2022

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