In addition to exchanging points as charity rewards toward nonprofits, Sephora also announced several other upgrades to its loyalty program.

\"Our goal is to create a multi-faceted and well-rounded program to cater to the changing needs of our clients,\" Allegra Stanley Krishnan, vice president and general manager of Loyalty at Sephora, said in a press release.

\"We also know rewards that provide greater emotional and memorable experiences are the most meaningful for our clients, and we want to continue to deliver personalized experiences where our clients can choose what works best for their needs. The emotional component of loyalty is a vital driver of our loyalty program and what really matters most to our clients,\" Krishnan added.

Other perks of the program include more ways to save on purchases made online or in-store.

Additionally, members will get to enjoy free shipping: Rogue members get free shipping on all purchases; VIB on purchases of $35 or more; and Insiders on purchases of $50 or more.

There also will be access given to members for unique experiences such as meet and greets as well as trips. Rouge members will get first access to new product launches, too.

In May, Sephora released reopening plans for stores after being closed due to the coronavirus pandemic which included employee temperature checks, required face masks and discontinued in-store product testing services.

This story was originally posted on June 1, 2020.

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