• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Style

'Stranger Things' star Millie Bobby Brown is launching her own vegan makeup line

4:39
Cast of 'Stranger Things' dishes on the new season live on 'GMA'
Valerie Macon/AFP/Getty Images, FILE
ByJacqueline Laurean Yates
August 21, 2019, 3:09 PM

Millie Bobby Brown is launching her own vegan makeup line called Florence by Mills.

The "Stranger Things" star announced the new line by posting a video about it on Instagram.

"Every young person deserves to have a good start with their skin. I want it to be vegan, clean, cruelty-free, that would be easy to get, and fun to use, and still useful but, you know, playing that sophisticated teenager as well," Brown said in the clip.

Editor’s Picks

Bucket hats are back! See all the trendiest styles now.

  • Aug 16, 2019

Dermstore Anniversary Event: Save 25% on Sunday Riley skincare, Tarte makeup and more

  • Aug 19, 2019

Here's what we know about Ariana Grande's new Thank U, Next fragrance

  • Aug 20, 2019

"What I want my beauty brand to represent is individuality, and embrace who you are," she added.

There will be 15 products in total geared toward Generation Z customers and it's also being marketed as a vegan, PETA-certified brand.

Brown told WWD that the line is inspired by her great-grandmother.

"I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things," she said.

Related Articles

(MORE: Here's what we know about Ariana Grande's new Thank U, Next fragrance)

The full list of products hasn't been announced yet.

Editor’s Picks

Bucket hats are back! See all the trendiest styles now.

  • Aug 16, 2019

Dermstore Anniversary Event: Save 25% on Sunday Riley skincare, Tarte makeup and more

  • Aug 19, 2019

Here's what we know about Ariana Grande's new Thank U, Next fragrance

  • Aug 20, 2019

Up Next in Style—

Essential white T-shirts for summer, starting at under $10

June 20, 2025

Michelle Obama announces new book on her White House fashion

June 5, 2025

Kate Spade remembered 7 years after her death

June 4, 2025

Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'

May 28, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News