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Since the tragic news of the fires, fans and followers of Ululani's have taken to social media to share memories on Instagram, tagging the business in old photos to muster support for their online fundraising efforts.

\"We have a GoFundMe page as well -- 75% of it is going to go to help our employees and 25% is going to be for the Lahaina community,\" David Yamashiro said. \"The need is so great. To be without a home, without clothes, to be completely uprooted -- nobody had time to grab anything of importance to them, some didn't even have a minute.\"

\"PHOTO:
Patrick T. Fallon/AFP via Getty Images
PHOTO: An aerial image taken on Aug.10, 2023 shows the historic Banyan tree and destroyed buildings burned to the ground in Lahaina in the aftermath of wildfires in western Maui, Hawaii.
>

He added, \"We're definitely doing this to try and get our team, our employees in a better place, and to try and help them achieve normalcy. We're also trying to make sure that they get some professional counseling, and we're encouraging that.\"

The Yamashiros' utility team has already delivered truckloads of supplies to the community.

\"The reception and the gratitude that [those] employees saw from the people that managed to get a piece of the things that we brought over, their gratitude was so off the charts,\" David Yamashiro said. \"It just inspires us to do more and more, which is what we plan to do.\"

Editor's note: This story was originally published on Aug. 17, 2023.

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