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The classic sweet and salty combination also comes in larger formats like her \"enlotadas,\" which she explained are a riff on a tostada served on a tray, priced from $10 to $12 and made with a base of the customer's choice of Doritos, Takis, Hot Cheetos or corn tortilla chips. Customers get to pick and choose their toppings.

\"You can add nacho cheese, jalapenos,\" she said. \"It's a big combination of so many different flavors.\"

Me Enloteces recently launched a new menu item, ramen elote, which she said \"has been a complete hit.\" The ramen noodles act as the base and get covered with toppings -- which, again, never cost extra.

Del Villar explained that she \"did not come up with\" the idea for that particular mashup, drawing inspiration from all over, but said they put a personal touch on it to make it uniquely Me Enloteces.

In addition to the snack foods, she is also serving up refreshing agua frescas -- a Mexican fruit drink made with fruit puree and water -- in the same bright pink hues.

\"We try to rotate them, but our No. 1 seller since we started is our horchata fresas, which is horchata blended, infused with strawberry,\" Del Villar said, referring to the staple rice milk and cinnamon-based drink. \"Sometimes we'll have coconut with strawberry or strawberry lemonade, and dragon fruit with strawberry.\"

Sourcing is another key ingredient to Del Villar's business, which has grown from selling just 10 pounds of corn in the first month to now over 125 pounds in their highest-grossing month this past July. Del Villar utilizes big box retailers for commercial ingredients like chips and mayo but supports local, Hispanic-owned suppliers for corn, which she boils on-site so it's always fresh.

A year of elote and a vibrant future

For Del Villar, the first year of business has come with many rewarding moments, but she said \"seeing my family together working for a dream\" has been the pinnacle.

The working mother said her 8-year-old son has recently enjoyed spending time around the business. \"He's been helping me with little things -- the moment he sees people, he'll put his little pink gloves on and start waving to say hi to customers,\" she said.

Me Enloteces \"got us through one of the hardest times in our lives,\" she added. \"It's really just having my family together -- being able to work together -- and definitely our clients.\"

The future of Me Enloteces looks brighter than her hot pink Instagram page, which has amassed nearly 12,000 followers and dozens of now-viral videos.

\"We would absolutely love to open up our first brick-and-mortar in the Oak Cliff, Bishop Arts area [of Dallas], and eventually I would love to expand,\" Del Villar said, setting her sights on bringing the business to her hometown in Chicago. \"Eventually [I'd like to] just have different locations all over.\"

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