3:50
- travel
- January 5, 2026
Experience-driven travel booms in 2026
The Australian Open kicks off a robust list of global entertainment in 2026.
3:50
SailGP fans can experience world-class hospitality and sport with close-to-shore stadium racing at speeds up to 60 mph as the sport's top athletes compete for $12.8 million.
The SailGP calendar includes Rio on April 11-12, Bermuda on May 9-10, and then hits the U.S. in New York City May 30-31, followed by Halifax on June 20-21 and Geneva on Sept. 19-20, 2026.
The French Open Roland Garros: May 24-June 7
The second major of the tennis season will take to the famed clay courts of Roland Garros, with the main draw tentatively set to begin on May 24, 2026.
FIFA World Cup: June 11-July 19
Mexico, Canada and the U.S. play host to the 2026 FIFA World Cup matches across a bevy of bustling locations -- including Mexico City, Guadalajara, New York City, Los Angeles, Toronto, and Vancouver -- giving football fans added reasons to explore off the pitch.
![\"PHOTO:](\"http://a.abcnews.com/images/GMA/azteca-stadium-gty-gmh-260105_1767645605426_hpEmbed_3x2_384.jpg\")
Companies have \"jumped on the experiential travel bandwagon around major events,\" Nastro said of the global event, with brands like American Airlines, Verizon, and Chase all rolling out early ticket offers and experiences.
Wynn said the company is especially excited for the World Cup where \"thanks to Visa, a limited number of exclusive tickets will go on sale exclusively for Chase Sapphire cardmembers.\"
The Championships, Wimbledon: June 29 - July 12
The two-week Grand Slam tournament at the All England Lawn Tennis and Croquet Club is a pinnacle event on the sports tourism calendar for summer 2026.
U.S. Open Tennis Championships: Aug. 23-Sept. 13
The final major of the season includes three weeks of tennis at the USTA Billie Jean King National Tennis Center with fan week, mixed doubles and the main draw singles tournament.
The gig-tripping trend, which first saw a massive post-COVID era boom with the success of Taylor Swift's Eras Tour, showed no sign of slowing with Bad Bunny's record-breaking Puerto Rico residency in 2025.
![\"PHOTO:](\"http://a.abcnews.com/images/GMA/bad-bunny-gty-gmh-260105_1767645603725_hpEmbed_3x2_384.jpg\")
And with even more highly anticipated headliners hitting stadiums or renewing residencies, experts predict super fans will continue to flock to fill seats outside of their local cities to see their favorite artists perform live and enjoy a getaway at the same time.
In total, the music tourism industry could be worth as much as $9 billion by 2030, according to the World Economic Forum.
This year, Bad Bunny takes his hits global with the Debí Tirar Más Fotos World Tour that spans more than 50 shows across four continents through July 22, 2026, in Brussels. Other top-charting acts taking stages across multiple continents include Rosalía, Ariana Grande, Florence + The Machine, Lily Allen, and Zara Larsson.
![\"PHOTO:](\"http://a.abcnews.com/images/GMA/coachella-2-gty-gmh-260105_1767646178940_hpEmbed_3x2_384.jpg\")
Experts also predict continued tourism for music festivals, such as in Southern California for the popular back-to-back weekend event of Coachella, which Airbnb data showed as a top-searched date and city for bookings in 2026.
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