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One example of a brand that went all-in is Non-Gender Specific (NGS). Founder Andrew Glass was inspired to start the brand in 2018 after working for a men's skincare brand and discovering how frustrating it was to sell the brand solely as a \"men's brand.\"

The philosophy behind NGS counters that by being a brand for all humans. It's 100 percent vegan, cruelty-free and for all skin types, tones and issues.

\"We also aim to promote reducing consumer waste through multi-functional formulas that drastically decrease the number of products needed to get great skin,\" Glass said in an interview on Nordstrom's website.

\"PHOTO:
Nordstrom
PHOTO: NGS Everything Serum is available at Nordstrom for $65.
>

There are other indie brands that have found their ways into big-name beauty havens, such as Milk Makeup and Fenty Beauty by Rihanna. These cosmetic companies have taken an inclusive approach from their beginnings and have become very popular because they reach inclusive groups that have been ignored or left out in the past.

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Do you like me? ?? ??Yes or ??Yes (check one) - Watch @marcelogutierrez create this BOY CRUSH look, *new* on our YouTube channel -- link in bio

A post shared by Milk Makeup (@milkmakeup) on Feb 10, 2019 at 3:23pm PST

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