© 2026 ABC News

“I had a cookie company in college and saw color as an emerging trend in the market,” Waxman said. “There was not one colorful chocolate chip cookie in the market so I knew there was a great opportunity.”

With that idea came the start of Baked in Color. Waxman launched the company in May 2016, originally selling only rainbow chocolate chip cookies. Now, Baked in Color also specializes in brownies, brownie cookies or “brookies,” custom cakes and custom-colored cookies.

View this post on Instagram

BROOKIE GOALS! 🌈 #treatyoself #splurge #dessertgoals #omgyum #getinmybelly #drooling #literallynothingbetter #nomnom #eatfamous #foodbeast #huffposttaste #buzzfeast #brookies #browniecookies #rainbowtreats #rainbowcookies #dessertismylife #desserttime #dessert #happy #fun #delish #weshipnationwide

A post shared by Bakedincolor (@bakedincolor) on Apr 25, 2019 at 5:50am PDT

Waxman said the company prides themselves on the fact that the treats look good, but taste even better. \"We like to say delicious and beautiful,\" she told \"GMA.\"

View this post on Instagram

Beautiful and Delicious! 🌈#rainbowcookies #tastesbetterthanitlooks . . . #rainbowtreats #rainbowlife #color #beautifulcusines #foodbeast #huffposttaste #cookietime #cookieart #cookielover #cookiestagram #cookiesofinstagram #cookiemonster #happy #fun #delish

A post shared by Bakedincolor (@bakedincolor) on Mar 19, 2019 at 2:42pm PDT

Instagram has helped her company grow to new heights, Waxman said, noting how food influencers posed with her picture-perfect treats. Before she knew it, press started reaching out about her colorful cookies.

View this post on Instagram

PHOTO OPP! 📸🌈#beautifulanddelicious #foodphotography #rainbowcookies #nyclife #nycdessert #nycfun #nycevents #nyceats #nyclifestyle #nycphotographer #nyccookies #cookietime #cookiestagram #cookiesofinstagram #cookieart #cookiemonster

A post shared by Bakedincolor (@bakedincolor) on Apr 21, 2019 at 2:15pm PDT

On top of Instagram food influencers, Waxman said her new cookies are appealing to sports fans who are customizing them in the color combinations of their favorite teams.

View this post on Instagram

COLLEGE COOKIES 🎁🥳👊🏻 We can match any school. Perfect gift for acceptance, graduation, roomies, study break or just because - nothing’s better! #collegecookies #customcookies #coolcookies #schoolspirit #collegepride #studybreak #congrats #roomies #graduationgift #cookietime #collegetime #collegelife #sendcookies #weshipnationwide

A post shared by Bakedincolor (@bakedincolor) on Mar 20, 2019 at 4:45pm PDT

","canonicalUrl":"https://abcnews.com/GMA/Food/colorful-cookies-make-rainbow-dreams-true/story?id=62708109","legacySlug":"/food/story/colorful-cookies-make-rainbow-dreams-true-62708109","noIndexNoFollow":false},"publishTime":"08:05","publishDate":"05-01-2019","updatedTime":"17:50","updatedDate":"05-01-2019","socialImage":{"alt":"This giant cookie cake is all your rainbow dreams come true.","credit":"Baked in Color","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/rainbow-cookie-baked-in-color-ht-ml-190401_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"5/1/2019 08:05:00 GMT","video":{"live":false,"id":62708109,"headline":"These cookies make rainbow dreams come true","mediaAssetTitle":"BAKED IN COLOR","description":"Everything is better in color -- including cookies! ","duration":"0:45","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/04/190430_gma_digital_Cookies_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["62579373","62597899","62552650"]},"relatedItems":[{"contentType":"story","date":"April 24, 2019","headline":"On Wednesdays we drink wine: Actor creates 2 'Mean Girls' inspired wines ","section":"food","slug":"/food/story/wednesdays-drink-wine-girls-star-jonathan-bennett-creates-62579373","id":62579373,"image":{"alt":"On Wednesdays we drink wine: Actor creates 2 'Mean Girls' inspired wines ","url":"https://s.abcnews.com/images/GMA/Johnny_hpMain_4x3t_240.jpg","credit":"Nocking Point Wines","ratio":"1x1"}},{"contentType":"story","date":"April 24, 2019","headline":"Kit Kat announces mint and dark chocolate is the 1st new flavor in nearly a decade","section":"food","slug":"/food/story/flavor-alert-break-off-piece-mint-dark-chocolate-62597899","id":62597899,"image":{"alt":"Kit Kat announces mint and dark chocolate is the 1st new flavor in nearly a decade","url":"https://s.abcnews.com/images/GMA/KIT-kat-1-ht-er-190424_hpMain_4x3t_240.jpg","credit":"Kit Kat","ratio":"1x1"}},{"contentType":"story","date":"April 23, 2019","headline":"These cake pops look like works of art","section":"food","slug":"/food/story/cake-pops-cute-eat-62552650","id":62552650,"image":{"alt":"These cake pops look like works of art","url":"https://s.abcnews.com/images/GMA/RebeccaPop_190422_CA_hpMain_4x3t_240.jpg","credit":"Instagram/rebeccascakepops","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"These cookies make rainbow dreams come true","description":"Everything is better in color -- including cookies! ","duration":"0:45","uploadDate":"05-01-2019","publication":"05-01-2019","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/04/190430_gma_digital_Cookies_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/04/190430_gma_digital_Cookies_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/food/story/colorful-cookies-make-rainbow-dreams-true-62708109"}},"playlist":[{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:food:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"food","title":"These cookies make rainbow dreams come true","pubTime":"04:05","pubDate":"05-01-2019","modTime":"13:50","modDate":"05-01-2019","taxonomyTags":"none","id":62708109,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"These cookies make rainbow dreams come true","mediaAssetTitle":"BAKED IN COLOR","videoId":62708109,"mediaOnPage":"video","legacySlug":"/food/story/colorful-cookies-make-rainbow-dreams-true-62708109"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/62708109","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/62708109","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};