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Beleive Beauty launched in March, and there has been growing buzz around it.

The brand posted a mashup of products on Instagram, where one person left a comment saying, \"Yes, I can't wait to hit up my local @dollargeneral stores,\" and another chimed in saying, \"Oh I'm there, I need more chrome pots.\"

Dollar General later posted a photo featuring a vibrant lineup of nail polishes in red, glitter, and pastel tones from Believe beauty.

Popular beauty vlogger Jasmine, who goes by Juicyjas on YouTube released a video with her first impressions of the line.

In the 30-minute clip, she begins by trying the brand's brow principal, which she mentions has a very creamy texture.

At the end of Jasmine's video, she shows how the Believe Beauty products held on her face throughout the day, and overall she was impressed -- giving the brand two thumbs up.

\"If I had to grade it, I would definitely say A- because for the price, and just for how well they held up throughout the day, you can not go wrong with them,\" says Jasmine.

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