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The wands are formulated with nourishing ingredients such as biotin, vitamin E, collagen, jojoba oil, and palm oil -- which all contribute to keeping eyelashes strong and healthy.

Based on instrumental and consumer panel studies, the new launch claims that 93% of testers said that after trying it, their eyelashes looked voluminous all day and did not flake.

It Cosmetics posted a video on Instagram demonstrating a helpful tip to use when applying their new mascara: \"Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to 'set' your volume!\"

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IT Tip! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume! #itcosmetics

A post shared by IT Cosmetics (@itcosmetics) on Aug 11, 2019 at 7:24am PDT

Anneke Knot, assistant beauty editor at Real Simple and Health Magazine, also posted how she uses the mascara on Instagram, mentioning, \"It is truly a blowout...for your lashes.\"

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A post shared by Anneke Knot 👑 (@annekeknot) on Aug 6, 2019 at 5:51pm PDT

Throughout the past few weeks, the brand has partnered with top beauty bloggers and other industry insiders who captured amazing before and after shots as well that really show how dramatically different your eyelashes look after using.

Keep scrolling to see more mesmerizing mascara moments using the new Lash Blowout Salon Volume Lift Mascara.

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A post shared by AYSHA HARUN (@ayshaharun) on Aug 1, 2019 at 8:50am PDT

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A post shared by KELLY STRACK (@kellystrackofficial) on Aug 1, 2019 at 8:51am PDT

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A post shared by Raye Boyce (@itsmyrayeraye) on Aug 1, 2019 at 12:24pm PDT

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A post shared by Courtney Shields Albright (@courtney_shields) on Aug 1, 2019 at 7:01am PDT

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A post shared by Monicastylemuse (@monicastylemuse) on Aug 1, 2019 at 9:53am PDT

Could this be the next big beauty cult favorite? Only time will tell.

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