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What makes the new palette different is not only that it's easier to travel with, but it also disrupts the thought of the shades being called \"universal.\"

\"We thought it was important to give people more nudes to pick and choose from so they could define their own nude without us telling them what 'works for everyone,'\" she added.

The new shades are highly pigmented and retail for $29. Kattan's favorite happens to be the Medium palette. It includes rich chestnut, deep brown and metallic shimmer in addition to gorgeous golds and dusty pinks.

\"PHOTO:
Huda Beauty
PHOTO: Huda Beauty launches new limited-edition Nude Obsessions Eyeshadow Palettes.
>

\"I think we look at inclusivity from a true 360 perspective,\" Kattan said. \"We are inclusive at every step of the way, from our company culture to the content we create to the content creators that we support all the way to the products that we're developing and selling.\"

\"It's important to naturally feel inclined to be inclusive and not to think of inclusivity and diversity as boxes that need to be checked,\" she adds. \"For us, it's not like that. It's never an afterthought or something that feels overly forced either. It's just ingrained in us to be representative, warm, inclusive and kind.\"

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