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Some trans men/non binary people menstruate. As do cis women who despise overly feminine products. Cis women who can’t menstruate and trans women are harmed by the assumption that menstruation defines femininity. Less ink for printing better for planet. This is a win all around.

— Jennifer Gunter (@DrJenGunter) October 22, 2019

The company spokesperson added that the change involves the wrappers around the Individual pads, where the design is updated regularly. The change will not impact the outer packaging or the brand’s current visual identity.

This decision comes after a series of companies enacted changes in the name of greater inclusivity.

Last summer, Lyft started allowing customers to specify their preferred pronouns, and in June, Mastercard announced that the company would let non-binary and transgender individuals use their chosen names on credit, debit, and prepaid cards rather than their given names.

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