3:45
- style
- January 28, 2020
Barbie introduces inclusive new lineup of dolls.
The new lineup of Barbie dolls showcase diverse representation.
\"As we continue to redefine what it means to be a 'Barbie' or look like Barbie, offering a doll with vitiligo in our main doll line allows kids to play out even more stories they see in the world around them,\" the brand wrote in a statement.
Mattel worked with a dermatologist to ensure vitiligo was accurately represented.
In 2019, the brand saw success with the release of a doll that has a prosthetic limb. It was created in collaboration with 12-year-old Jordan Reeves, who is on a mission to build creative solutions that help kids with disabilities create a play experience that is more representative. Now, this offering is expanding to include a second doll with a darker skin tone.
Mattel has also revealed that the top-selling doll for every week in 2019 was a curvy black fashionista with an afro hairstyle.
View this post on InstagramA post shared by Barbie (@barbie) on Jan 28, 2020 at 11:57am PST
\"Over the past five years, the line has evolved to be more reflective of the world girls see around them by introducing more than 170+ new looks,\" the brand said in a statement. \"For 2020, Barbie is continuing the journey to represent global diversity and inclusivity in the fashion doll aisle by showcasing a multi-dimensional view of beauty and fashion.\"
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