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In the short clip, we get a short behind-the-scenes look at Gomez testing products from her new line. She tries on lipsticks, swatches concealer and applies face powder.

\"Being rare is about being comfortable,\" she says at the beginning of the video.

Gomez continues, \"I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other, and just start embracing our own uniqueness.\"

Since posting this new, the famed \"Cut Yor Off\" singer has received over 1 million views in less than an hour.

View this post on Instagram

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Feb 4, 2020 at 12:54pm PST

Gomez also let fans know to follow Rare Beauty's Instagram page, which also already has more than 1 million followers.

One post from the brand reads, \"You are not defined by a photo, a like, or a comment.\"

In August 2019, Gomez filed to trademark the line under \"fragrances, perfumes, colognes, aftershaves, cosmetics, cosmetic preparations, body care preparations, skincare preparations, hair care preparations, soaps, moisturizers, incense, nail preparations, beauty products, and essential oils.\"

\"We are honored to partner exclusively with Sephora and bring Rare Beauty to Sephora and Sephora inside J.C. Penney stores throughout North America this summer,\" Rare Beauty's chief executive officer Scott Friedman told WWD. \"They're passionate about bringing Selena's message to life, a message that is aligned and in sync with Sephora's 'We Belong' values.\"

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