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The tennis star expressed the importance of investing in women-owned brands as well which is a purpose she has been thoroughly fulfilling through Serena Ventures.

\"In 2016 I learned that less than 2% of companies were venture-backed or women-backed,\" she said to Wintour. \"I thought, that can't be true. 98% goes to men. That's not even a real number... [and for] minorities even less.\"

\"We believe in brands and we believe in people,\" she added. \"And when we back people, we really back the founder and obviously love the product, but we really need to love the founder and that means a lot to us.\"

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