6:27
- food
- April 17, 2020
Why Land O' Lakes butter looks different now
The brand changed its logo in February, but Twitter took notice this week.
Wow! Even the #LandOlakes icon is socially isolating. (Spoiler alert: methinks she won’t be coming back when this is over. https://t.co/HdudJl75EQ
— Jason Baum (@jasonbaum) April 16, 2020
Thank you to Land O’Lakes for making this important and needed change. Native people are not mascots or logos. We are very much still here. https://t.co/uzKF3K6FEV
— Lt. Governor Peggy Flanagan (@LtGovFlanagan) April 15, 2020
@UniWatch land o lakes phasing out the female Native American pic.twitter.com/MvuvoFEZjV
— jeff lagro (@turtlelv) April 4, 2020
Land O' Lakes did not immediately respond to ABC News' request for comment regarding the butter maiden.
","canonicalUrl":"https://abcnews.com/GMA/Food/noticed-land-lakes-changed-butter-maiden-logo/story?id=70206693","legacySlug":"/food/story/noticed-land-lakes-changed-butter-maiden-logo-70206693","noIndexNoFollow":false},"publishTime":"17:29","publishDate":"04-17-2020","updatedTime":"18:57","updatedDate":"04-18-2020","socialImage":{"alt":"In this May 8, 2018, file photo, a shopper chooses a pack of Land O' Lakes butter in a supermarket in New York.","credit":"Richard B. Levine/Newscom, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/butter-nc-jt-200417_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"4/17/2020 17:29:00 GMT","video":{"live":false,"id":70206693,"headline":"Why Land O' Lakes butter looks different now","mediaAssetTitle":"LAND O LAKES BUTTER LOGO","description":"The brand changed its logo in February, but Twitter took notice this week.","duration":"6:27","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201223_abcnl_headlines_5pm_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["69618307","70188725","69623342"]},"relatedItems":[{"contentType":"story","date":"March 17, 2020","headline":"Hunkering down to avoid coronavirus? Stock up on these long-lasting foods ","section":"food","slug":"/food/story/pantry-stocked-key-long-lasting-ingredients-69618307","id":69618307,"image":{"alt":"Hunkering down to avoid coronavirus? Stock up on these long-lasting foods ","url":"https://s.abcnews.com/images/GMA/pantry-1-gty-er-200316_hpMain_4x3t_240.jpg","credit":"STOCK PHOTO/Getty Images","ratio":"1x1"}},{"contentType":"story","date":"April 17, 2020","headline":"Milk Bar pastry chef shares easy strawberry shortcake recipe","section":"food","slug":"/food/story/milk-bar-pastry-chef-shares-easy-strawberry-shortcake-70188725","id":70188725,"image":{"alt":"Milk Bar pastry chef shares easy strawberry shortcake recipe","url":"https://s.abcnews.com/images/GMA/StrawberryShortcakes_hpMain_4x3t_240.jpg","credit":" Milk Bar ","ratio":"1x1"}},{"contentType":"story","date":"March 17, 2020","headline":"Top recipes that utilize pantry staples, are easy to cook and taste great","section":"food","slug":"/food/story/delicious-easy-recipes-pantry-staples-69623342","id":69623342,"image":{"alt":"Top recipes that utilize pantry staples, are easy to cook and taste great","url":"https://s.abcnews.com/images/GMA/pasta-ht-ml-200317_hpMain_4x3t_240.jpg","credit":"James Ransom/Food52","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Why Land O' Lakes butter looks different now","description":"The brand changed its logo in February, but Twitter took notice this week.","duration":"6:27","uploadDate":"04-17-2020","publication":"04-17-2020","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201223_abcnl_headlines_5pm_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201223_abcnl_headlines_5pm_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/food/story/noticed-land-lakes-changed-butter-maiden-logo-70206693"}},"playlist":[{"id":"133179167","contentType":"story","section":"news"},{"id":"133144373","contentType":"story","section":"news"},{"id":"133144059","contentType":"story","section":"news"},{"id":"133143081","contentType":"story","section":"news"},{"id":"133075455","contentType":"story","section":"news"},{"id":"133063114","contentType":"story","section":"news"},{"id":"133063086","contentType":"story","section":"news"},{"id":"133015093","contentType":"story","section":"news"},{"id":"132998564","contentType":"story","section":"news"},{"id":"132998072","contentType":"story","section":"news"},{"id":"132977374","contentType":"story","section":"news"},{"id":"132977531","contentType":"story","section":"news"},{"id":"132962364","contentType":"story","section":"news"},{"id":"132958371","contentType":"story","section":"news"},{"id":"132932494","contentType":"story","section":"news"},{"id":"132927870","contentType":"story","section":"news"},{"id":"132911868","contentType":"story","section":"news"},{"id":"132911765","contentType":"story","section":"news"},{"id":"132880952","contentType":"story","section":"news"},{"id":"132873763","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:food:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"food","title":"Why Land O' Lakes butter looks different now","pubTime":"13:29","pubDate":"04-17-2020","modTime":"14:57","modDate":"04-18-2020","taxonomyTags":"none","id":70206693,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Why Land O' Lakes butter looks different now","mediaAssetTitle":"LAND O LAKES BUTTER LOGO","videoId":70206693,"mediaOnPage":"video","legacySlug":"/food/story/noticed-land-lakes-changed-butter-maiden-logo-70206693"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/70206693","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/70206693","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};