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Def Jam, Interscope, Columbia Records, Island Records, Sony/ATV, Capitol, Republic, Warner Music Group, BMG, UMG and independent distributor EMPIRE are among the record labels sharing messages on their social media.

Users are being asked to not include the hashtag #blacklivesmatter on their posts if they are participating. This is so that posts with important information pertaining to the movement are not buried in the feed.

Celebrities including Tracee Ellis Ross, Kevin Hart and more have joined in on the initiative and shared black squares on their feeds.

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A post shared by Tracee Ellis Ross (@traceeellisross) on Jun 1, 2020 at 10:12pm PDT

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A post shared by Kevin Hart (@kevinhart4real) on Jun 1, 2020 at 10:36pm PDT

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A post shared by Tarana J. Burke (@taranajaneen) on Jun 2, 2020 at 4:15am PDT

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A post shared by Jennifer Aniston (@jenniferaniston) on Jun 2, 2020 at 6:15am PDT

Meanwhile, others, like The Blacklist founder Franklin Leonard, have critiqued the campaign.

\"I am not blacking out on Tuesday. I'm Black every day,\" he tweeted. \"And I'm damn sure not reducing the ways in which I can connect with members of my community and hear news directly.\"

Filmmaker Ava DuVernay, who has helmed projects from \"Selma\" to \"13th\" as well as \"When They See Us,\" seemingly agreed with Leonard, tweeting back, \"That part.\"

Since Floyd's death on May 25, protests have broken out nationwide and worldwide. Demonstrators are calling for an end to violence against black people.

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