2:09
- style
- July 6, 2020
25 Black-owned brands to support now and forever
Spread your efforts beyond #BlackOutTuesday.
2:09
\"In order to break free from the chains of financial servility, we will organize days, weeks, months and years if necessary when not one Black person in America will spend a dollar outside of our community,\" the coalition wrote in an Instagram post.
Why #BuyBlack?
There are a wide variety of Black-owned businesses that are often underfunded, lacking access to capital as well as loans and have been disproportionately disrupted by the coronavirus crisis.
The number of Black-owned businesses has fallen by 40% during the pandemic, according to The Washington Post.
![\"PHOTO:](\"http://a.abcnews.com/images/GMA/BLACKOWNEDBUSINESS_060220_v02_BV_hpMain_4x3t_384.jpg\")
Additionally, a 2016 study by the Stanford Institute for Economic Policy Research also determined that startups by people of color, on average, experience substantially higher levels of loan denials than their white counterparts.
Not to mention, several have been heavily impacted by recent looting activity as well.
On May 29, Aurora James, a fashion designer and founder of Brother Vellies, a sustainable fashion label featuring handcrafted shoes and handbags, made a call to action on Instagram for big name retailers such as Whole Foods and Sephora to commit to buying 15% of their products from Black-owned businesses.
View this post on InstagramA post shared by Aurora James 🦢 (@aurorajames) on May 29, 2020 at 5:46pm PDT
\"So many of your businesses are built on Black spending power,\" James captioned her post. \"So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.\"
James later started later launched a petition called \"15 Percent Pledge\" with a goal to get one million signatures to get big-name retailers to pledge 15% of shelf space to Black-owned business.
Show your support
Show your support for these businesses that are often doing the necessary work from the inside out to pour back into communities of color.
If you are still wondering how you can help, there are plenty of beauty and fashion brands you can choose to shop from, and which will do everything from upgrade your skincare routine to revamp your wardrobe.
Beauty
View this post on InstagramA post shared by BlackGirlSunscreen (@blackgirlsunscreen) on May 29, 2020 at 9:30am PDT
This potent sunscreen is highly reflective of the name and celebrated by many women of color everywhere. It doesn't leave behind a white cast on the skin, and is loaded with SPF 30, jojoba seed oil, aloe and several other hydrating ingredients.
View this post on InstagramA post shared by LAUREN NAPIER BEAUTY ® (@laurennapierbeauty) on Feb 4, 2020 at 2:21am PST
After a long day of wearing makeup or after a post-work sweat session, the cleansing wipes from Lauren Napier Beauty allow you to take it all off with ease. The brand's bestselling Cleanse wipes are infused with aloe, chamomile and cucumber extracts to deeply hydrate and smooth the complexion while also reducing redness and inflammation.
View this post on InstagramA post shared by Buttah (@buttahskin) on Feb 29, 2020 at 11:43am PST
Created by Dorion Renaud, this skin and body care line was created to enrich the texture of multicultural skin tones. The collection includes a Vitamin C Serum, Whipped Body Butter, Cleanser and Facial Shea Butter.
View this post on InstagramA post shared by Mented Cosmetics (@mentedcosmetics) on May 15, 2020 at 7:27pm PDT
Launched by Harvard grads KJ Miller and Amanda E. Johnson, Mented Cosmetics first came to the spotlight for creating nude lipsticks that are flattering on skin of color. Today, the brand expands to include everything from nail polish to face products following the same ethos.
View this post on InstagramA post shared by PATTERN (@patternbeauty) on May 11, 2020 at 3:33pm PDT
Who better than Tracee Elliss Ross to launch a hair brand for girls with curls? Pattern Beauty carries everything from trial-sized to jumbo shampoos, conditioners and more women with naturally curly hair textures.
View this post on InstagramA post shared by The Lip Bar (@thelipbar) on May 18, 2020 at 2:20pm PDT
Lots of people love The Lip Bar for the brand's big, bold, vibrant lipsticks. In addition to the brand's beloved lip picks, there are also other cosmetic essentials such as eyeshadow and foundation.
View this post on InstagramA post shared by Hanahana Beauty (@hanahana_beauty) on May 19, 2020 at 8:31am PDT
Hanahana Beauty carries ethically sourced products with shea butter at the heart of the company. You will love luxuriating in the Vanilla Lavender Shea Body Butter or even enjoy the smoothing effects of the brand's Exfoliating Bar.
View this post on InstagramA post shared by Briogeo Hair Care (@briogeo) on May 29, 2020 at 1:53pm PDT
If you are looking to give your hair some extra love, Briogeo probably has what you need. The company carries everything from strengthening treatments to moisturizing shampoos.
View this post on InstagramA post shared by Luxury Skincare for Women (@eparaskincare) on May 26, 2020 at 5:27am PDT
Smooth on and reap the benefits of this elegantly crafted skincare line that features super potent tonics, masks, serums and more.
View this post on InstagramA post shared by Oyin Handmade (@oyinhandmade) on May 26, 2020 at 5:52am PDT
This family owned company has your hair and body care needs covered with exciting offerings such as hydrating hemp-infused conditioners and odor absorbing natural deodorants.
View this post on InstagramA post shared by Mischo Beauty (mis-sho) (@mischobeauty) on May 7, 2020 at 6:15am PDT
Polish up on your painting skills with Mischo Beauty. The brand carries a wide range of vibrant nail lacquers.
View this post on InstagramA post shared by BEVEL (@bevel) on May 26, 2020 at 11:09am PDT
For the past few years, Bevel has been setting the standard for the types of grooming products men of color want and need. The company's signature Bevel blade has been used by celebrities and in barbershops nationwide.
View this post on InstagramA post shared by Hyper Skin (@gethyperskin) on May 3, 2020 at 12:14pm PDT
Hyperpigmentation (discolored skin/dark marks) is common skin concern for dark-skinned women and men. Hyper Skin serves as an answer to this issue. The Hyper Clear Brightenening Clearing Vitamin C Serum works over time to clear dark spots with key ingredients -- vitamin E and vitamin C -- that work together to brighten and smooth skin.
View this post on InstagramA post shared by BeautyStat Cosmetics (@beautystat) on Apr 19, 2020 at 9:57am PDT
After testing and reviewing lots of products through the years, cosmetics chemist Ron Robinson decided to launch his own line holy grail skincare products. Key offerings include a Vitamin C serum, moisturizer, and an eye cream.
View this post on InstagramA post shared by nyakio™ (neh-kay-oh) (@nyakiobeauty) on May 14, 2020 at 9:07am PDT
Treat, restore and more with this African-inspired skincare line. A few standout products include the nutrient-rich oils and the Kenyan coffee face polishes.
Fashion
View this post on InstagramA post shared by Pyer Moss (@pyermoss) on May 21, 2020 at 11:52am PDT
Pyer Moss' fascinating designs and impactful brand messaging has continued to make waves during New York Fashion Week.
View this post on InstagramA post shared by W I L L I A M O K P O (@williamokpo) on Feb 12, 2020 at 8:10am PST
Browse through these beautiful patterns, prints and textures all loaded into this modern, contemporary collection that includes everything from apparel to accessories.
View this post on InstagramA post shared by BROTHER VELLIES (@brothervellies) on Feb 14, 2020 at 3:26am PST
Launched by creative director Aurora James, Brother Vellies has everything you want to wear for your next \"outfit of the day\" post as well as for your next tropical vacation. It's all there and uberstylish.
View this post on InstagramA post shared by DIARRABLU. (@thediarrablu) on Mar 7, 2020 at 10:40am PST
This conscious, contemporary womenswear brand makes shopping feel like an absolute delight. Many of the brand's prints follow the mindset of merging math and art. \"To create our Ndar print, Math equations are digitally generated, graphed and hand-painted on with touches of oranges, turquoise blues and monochromes, inspired by the island's vibrant architecture,\" the brand wrote in a statement. \"The resulting abstract pattern is printed on fabrics.\"
View this post on InstagramA post shared by Hanifa (@hanifaofficial) on May 25, 2020 at 12:25pm PDT
Hanifa recently made headlines for debuting a virtual fashion show to show off the label's latest looks: mesmerizing maxi dresses, jumpsuits, elaborate blouses and so much more.
View this post on InstagramA post shared by CUSHNIE (@cushnie) on May 13, 2020 at 9:39am PDT
Another Fashion Week favorite, Cushnie luxury line is classy, sassy and everything more. You will be delighted to see trendy yet timeless pieces that are sure to get you noticed.
View this post on InstagramA post shared by LaQuan Smith- Designer (@laquan_smith) on May 24, 2020 at 1:39pm PDT
This edgy high fashion brand has been seen on the likes of Beyoncé, Rihanna and Kim Kardashian West.
View this post on InstagramA post shared by Tracy Reese (@tracy_reese) on May 22, 2020 at 6:02am PDT
Highly coveted fashion designer Tracy Reese pivoted her brand a few years ago to reflect a responsibly-designed clothing under the name Hope For Flowers. You'll notice amazing silhouttes, colors and patterns that can be dressed up or down.
View this post on InstagramA post shared by The Wrap Life (@thewraplife) on Feb 2, 2020 at 10:20am PST
The head wraps sold by this company are truly phenomenal. There are lots of different lengths and textures to play with when you want to add some extra style to your day.
View this post on InstagramA post shared by Fe Noel (@fenoel) on May 30, 2020 at 2:40pm PDT
From vacation ready styles to breathtaking dresses, Fe Noel's line of apparel is equal parts exquisite and exciting.
Editor's Note: This story originally published on June 3, 2020.
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