Gucci's creative director Alessandro Michele revealed that the teamwork demonstrated by climate activists inspired him to create his new sustainable line.

\"The collection is the result of teamwork; everybody brought something to it,\" the designer said in a press release. \"And in the campaign, too, there is this idea of dialogue among people building something new.\"

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A post shared by Gucci (@gucci) on Jun 16, 2020 at 12:05pm PDT

Concluded Michele, \"I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.\"

Fonda, an outspoken climate activist, rallies for meaningful legislation to cut down on pollution and promotes green energy in her weekly Fire Drill Fridays -- which she virtually hosts on Zoom and Facebook Live.

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