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The latest launches will specifically include five styling products, three tools/accessories, four shower-line additions and two kits.

Key ingredients included throughout the line include matcha green tea extract, aloe vera, jojoba oil and other nourishing add-ins.

\"PHOTO:
Courtesy of Pattern
PHOTO: Tracee Ellis Ross adds styling products and tools to her PATTERN hair brand.
>

\"It's always been the plan to bring styling products to Pattern,\" Ross said in a statement. \"Curlies, coilies and tight textures know our hair, the types of products that work for us, and what we want.\"

She continued by expressing how the brand has been listening to feedback from customers as a part of their development process.

\"I'm super proud of how the brand and our community have come together as we continue to fulfill the beauty needs of the natural hair community,\" Ross said.

\"PHOTO:
Courtesy of Pattern
PHOTO: Tracee Ellis Ross adds styling products and tools to her PATTERN hair brand.
>

Ross continued in her video: \"I can't wait for you guys to see the imagery, and the new language, and our new poetic piece, and to get all the details about every single product.\"

\"Let's celebrated who we are,\" she added. \"Let's celebrate our beauty, shall we?\"

As a continuation of charitable initiatives the brand already had in place to empower people of color and women, the brand also announced efforts will be made to support those acutely affected by COVID-19.

View this post on Instagram

A post shared by PATTERN (@patternbeauty) on Jun 15, 2020 at 8:49am PDT

The latest drop will be available on Pattern's website on June 19 and in Ulta Beauty stores as well as online starting June 28.

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