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The new partnership feels like a full-circle moment for West, who's described his experience working at the Gap as a teenager.

\"We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,\" Mark Breitbard, global head of Gap Brands, said in a statement.

Kim Kardashian West spoke out about the partnership on Twitter: \"If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring.\"

If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring #WestDayEver

— Kim Kardashian West (@KimKardashian) June 26, 2020

The partnership begins this month and is slated to last 10 years, with the option to renew after five years, The New York Times reported.

This news comes after Kanye West filed a trademark for Yeezy cosmetics earlier this month.

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