• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Style

Kanye Cosmetics? Kanye West files a trademark for Yeezy beauty

3:21
Kylie Jenner sells majority stake in her cosmetics company for $600 million
Pierre Suu/GC Images/Getty Images, FILE
ByDanielle Long and Jacqueline Laurean Yates
June 16, 2020, 2:14 PM

Could Kanye cosmetics be a thing? Absolutely.

From music, to fashion, and now beauty -- Kanye West is attempting to do it all.

According to legal documents filed with the United States Patent and Trademark Office on June 2, the Chicago-raised rapper has applied to have his Yeezy brand extended to cover cosmetics. Items in the category include everything from foundations, concealers and eyeshadow, to shampoos and conditioners.

The patent would also cover fragrances, skincare items, nail polish, and so much more.

Editor’s Picks

Andre 3000 releases statement shirts to benefit Movement for Black Lives

  • Jun 12, 2020

Kylie Skin launches face masks with replaceable filters

  • Jun 15, 2020

Kanye West will pay for Gianna Floyd's college education

  • Jun 05, 2020

Whether or not the father of four plans on dabbling in every aspect of the category remains to be seen, but one thing for sure is that the move would put the 43-year-old in competition with his wife Kim Kardashian's KKW Beauty line, and Kylie Cosmetics and Kylie Skin from his sister-in-law, Kylie Jenner.

While news of West's potential venture into the beauty realm may seem new, that is not quite the case. Back in 2017, E! News confirmed that he filed paperwork to launch Donda Cosmetics, a beauty brand named in honor of his late mother Donda West, who passed in 2007.

West has not officially announced plans of when he will be releasing his cosmetics line yet, but from the looks of it, it might come up in the foreseeable future.

Related Topics

  • Ye

Editor’s Picks

Andre 3000 releases statement shirts to benefit Movement for Black Lives

  • Jun 12, 2020

Kylie Skin launches face masks with replaceable filters

  • Jun 15, 2020

Kanye West will pay for Gianna Floyd's college education

  • Jun 05, 2020

Up Next in Style—

Largest collection of Queen Elizabeth II's fashion goes on display

April 9, 2026

Trending sunglasses for 2026: '90s-inspired oval shades, modern aviators and more

April 7, 2026

Zendaya rewears 2015 Oscars dress to 'The Drama' premiere

March 18, 2026

Fashion experts weigh in on 2026 Oscars best dressed

March 16, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News