© 2026 ABC News

\"With the upcoming elections and the current push for equality and representation, 2020 is an incredible time for us to inspire young women and girls to lead,\" said Erin Loos Cutraro, founder and CEO of She Should Run in a statement. \"Understanding the role we play in empowering our daughters is the first step — we have to have healthy conversations at home and encourage curiosity. By getting them excited today, we're giving them the confidence to raise their voices and run for office tomorrow.\"

","canonicalUrl":"https://abcnews.com/GMA/Style/barbie-launches-2020-campaign-team-set-dolls-educate/story?id=72028195","legacySlug":"/style/story/barbie-launches-2020-campaign-team-set-dolls-educate-72028195","noIndexNoFollow":false},"publishTime":"19:15","publishDate":"07-28-2020","updatedTime":"19:36","updatedDate":"07-28-2020","socialImage":{"alt":"Mattell launches a new set of Barbie campaign dolls.","credit":"Mattell","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/barbie-02-as-ht-200728_1595952231142_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"7/28/2020 19:15:00 GMT","video":{"live":false,"id":72028195,"headline":"Barbie launches 2020 voter dolls, campaign team","mediaAssetTitle":"BARBIE LAUNCHES 2020 VOTER DOLLS","description":"The new set was created to expose girls to public leadership roles. ","duration":"0:34","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/03/200302_gma_digital_spina_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["71894200","71817830","71509958"]},"relatedItems":[{"contentType":"story","date":"July 21, 2020","headline":"Meet the TikTok influencers who landed their own makeup line","section":"style","slug":"/style/story/tiktok-stars-charli-dixie-damelio-faces-morphe-cosmetics-71894200","id":71894200,"image":{"alt":"Meet the TikTok influencers who landed their own makeup line","url":"https://s.abcnews.com/images/GMA/morphe-cosmetics-ht-jt-200721_1595341786722_hpMain_4x3t_240.jpg","credit":"Morphe Cosmetics","ratio":"1x1"}},{"contentType":"story","date":"July 16, 2020","headline":"Face mask accessories you didn't know you needed until now","section":"style","slug":"/style/story/face-mask-accessories-needed-now-71817830","id":71817830,"image":{"alt":"Face mask accessories you didn't know you needed until now","url":"https://s.abcnews.com/images/GMA/mask-01-as-ht-200716_1594926285380_hpMain_4x3t_240.jpg","credit":"Courtesy of Pretty Connected","ratio":"1x1"}},{"contentType":"story","date":"June 29, 2020","headline":"Fans are applauding Barbie for new inclusive style","section":"style","slug":"/style/story/barbie-debuts-doll-baby-hairs-fans-applauding-inclusive-71509958","id":71509958,"image":{"alt":"Fans are applauding Barbie for new inclusive style","url":"https://s.abcnews.com/images/GMA/barbie-ht-jt-200629_hpMain_4x3t_240.jpg","credit":"Courtesy of Mattel","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Barbie launches 2020 voter dolls, campaign team","description":"The new set was created to expose girls to public leadership roles. ","duration":"0:34","uploadDate":"07-28-2020","publication":"07-28-2020","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/03/200302_gma_digital_spina_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/03/200302_gma_digital_spina_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/barbie-launches-2020-campaign-team-set-dolls-educate-72028195"}},"playlist":[{"id":"132748964","contentType":"story","section":"news"},{"id":"132636882","contentType":"story","section":"news"},{"id":"132747869","contentType":"story","section":"news"},{"id":"132738086","contentType":"story","section":"news"},{"id":"132714218","contentType":"story","section":"news"},{"id":"132701634","contentType":"story","section":"news"},{"id":"132706335","contentType":"story","section":"news"},{"id":"132675442","contentType":"story","section":"news"},{"id":"132665875","contentType":"story","section":"news"},{"id":"132628890","contentType":"story","section":"news"},{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Barbie launches 2020 voter dolls, campaign team","pubTime":"15:15","pubDate":"07-28-2020","modTime":"15:36","modDate":"07-28-2020","taxonomyTags":"none","id":72028195,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"Gabriella Abdul-Hakim","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Barbie launches 2020 voter dolls, campaign team","mediaAssetTitle":"BARBIE LAUNCHES 2020 VOTER DOLLS","videoId":72028195,"mediaOnPage":"video","legacySlug":"/style/story/barbie-launches-2020-campaign-team-set-dolls-educate-72028195"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/72028195","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/72028195","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};