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The Jules dress retails for $90, and Boosé Brand points out that a key difference from other nursing apparel already on the market is its compatibility with discreet breast pumping. Many other nursing tops and dresses are designed with a slit that partially exposes breasts.

Most breast pumping bras and accessories are hands-free but have to be taken on and off. With the Jules dress, you can remain hands-free, breast-pump seamlessly and keep fully clothed.

\"Opening the zippers on either side of the breasts allows the portion of fabric covering the chest to fold down, creating a strap around the shoulder and armhole to hold the remainder of the garment in place,\" Hershenhorn said.

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A post shared by BOOSÉ | The Pumping Dress (@boosebrand) on Jul 22, 2020 at 11:22am PDT

\"The goal of Boosé is to give women confidence, enabling them to succeed in both their breastfeeding and career journeys,\" said Hershenhorn. \"Take it from someone who has, on multiple occasions, either sent for forgotten pump parts via Uber or rigged plastic bags to the pump to serve as collection cups -- in those moments it’s a lot nicer to be clothed.\"

It's World Breast Feeding Week which means its a time to \"support breastfeeding for a healthier planet,\" according to the World Health Organization. ”In line with this theme, WHO and UNICEF are calling on governments to protect and promote women’s access to skilled breastfeeding counseling, a critical component of breastfeeding support.\" It's also a great time to support brands that embrace and celebrate breastfeeding.

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