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Pennerman credits some of her hair care business' recent success to the visibility and longevity of the brand as its been around for over a decade. \"We launched in 2013 but I started blogging and talking about the products from 2008-2009. So chances are if you have natural hair, you've seen Kurlee Belle pop up on your Facebook newsfeed or while scrolling through Instagram.\"

She also says that Kurlee Belle's expansion into Sally Beauty in addition to hiring more talent to work on specific parts of the business, and the fact that more people are at home with more time to try the products, all contributed to the sudden uptick in sales amid COVID-19.

The booming hair care business offers a variety of shampoos, conditioners, curl definers and styling products for a variety of different hair types such as coily, kinky and curly.

\"PHOTO:
Kurlee Belle
PHOTO: Kurlee Belle hair care products have grown in popularity amid the Coronavirus pandemic.
>

One product is the Kurl Defining Creme which can be applied for twist-outs, Bantu knots, braids and more. The vanilla-scented product is made with cupuacu, shea butter and argan oil to keep strands moisturized.

\"If you offer a superior product or service that you believe in, the customers will find you, if you do not give up,\" said Pennerman. \"If you have to offer your services on a smaller scale than you did prior to the pandemic then do that but do not give up. We can do many things in this life, and if you have to work a second job to take care of your family, do what you need to do but do not give up on your business because of a temporary setback.\"

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