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The all-inclusive and cruelty free line of makeup products includes everything from liquid blush, eyeliner, to lip cream and more, which Gomez deliberately formulated to ensure \"a little goes a long way.\"

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@RareBeauty is makeup made to feel good in, without hiding what makes you unique.

A post shared by Selena Gomez (@selenagomez) on Sep 1, 2020 at 10:30am PDT

In the weeks leading up to the big release, the \"Lose You to Love Me\" singer openly spoke about why she decided to involve herself in the makeup industry, saying that she wants to help everyone realize -- and be proud of -- their natural beauty.

\"These products aren't about being someone else, it's about being who you are, whether that's rocking a full face of bold makeup or barely any makeup at all,\" the beauty mogul said. \"Makeup is something to enjoy, it's not something you need. I want every person to feel beautiful exactly as they are.\"

The new line can be purchased now exclusively at Sephora and on the Rare Beauty website.

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