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Another MagnaReady-powered brand launching on JUNIPERunltd is Yarrow. The line was created to add a sense of ease to everyday dressing with soft layering and draping, all with hidden magnetic closures. Set to launch in November, the initial capsule collection will include a cardigan, knit jacket, tees and tunics, a dress, pants and jeggings in both standing and seated fits.

Burke and Horton explained that, initially, they did research with their communities to source a collective voice of what the initial iteration of JUNIPERunltd should achieve.

\"We created a team of contributors from within our community who had stories to tell,\" said Burke. \"These are people who face a spectrum of challenges, and have amazing stories and invaluable lessons to share.\"

\"Building the internal team was essential to be able to execute our visions of elevating underserved communities and finding people who would passionately pursue this mission was vital to our success. We also worked to elevate inclusive design and created an aesthetic that has never before existed for our community,\" Burke said.

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When selecting brands that will be featured on their platform, Burke and Horton said they look for authentic brands that are aspiring to serve people with disabilities and their caregivers. They also plan to collaborate with companies that are interested in launching new products and services for that community.

\"JUNIPERunltd is unique because it offers resources, community, dignity, visibility and representation,\" said Horton. \"It is a community that uplifts everyone's voices. Our community can visit the site to find a great recipe or a tip that makes life a little easier: to shop, to connect and share stories of triumph, grief and humanity.\"

\"Most importantly, it enables every community member to design the future for themselves and others because we need and want involvement, feedback and recommendations,\" she added. \"JUNIPERunltd is regularly refreshed with new content, products and features that are all based on the community's needs and wants.\"

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