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\"Black people, more than ever, are intentional about where and how we are spending our money,\" said Gatlin.

She continued, \"There is a laser focus on funding underrepresented founders and as a Black-owned brand creating in a space that has been dominated by one demographic of people for the past five decades, it's extremely important for Latched and Hooked Beauty to make as much noise as possible to show not only do we deserve to be here, but there is a generation of Black kids who need our brand to be successful so they can walk the trail that we have blazed to continue to innovate in this space.\"

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