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\"PHOTO:
Frito Lay
PHOTO: Matthew McConaughey appears in the new Doritos 3D Crunch commercial airing during the Superbowl LV on Feb. 7, 2021.
>

Big name celebs are a key component to a winning big game ad and newcomer Uber Eats tapped into that strategy with a touch of nostalgia.

Wayne’s World is back for the epic, mega, giant bowl! #EatLocal pic.twitter.com/MP688CpRbn

— Uber Eats #EatLocal (@UberEats) January 31, 2021

The brand brought back Mike Myers and Dana Carvey to reprise their hit 90s \"Wayne's World\" characters.

Some companies who have traditionally become synonymous with Super Bowl Sunday, like Budweiser and Coca-Cola, have sidelined the tradition to focus on COVID-19 relief efforts.

Still, others like Hellman's and Frito Lay enlisted top talent like Amy Schumer and Marshawn Lynch and other Super Bowl legends of yesteryear to bring some fun faces to the football commercial breaks.

'Twas the night before Super Bowl... #SBLV pic.twitter.com/lNHf023v76

— Doritos (@Doritos) February 1, 2021

Brands will pay nearly $5.5 million for 30 seconds of airtime during the Super Bowl this year.

\"A stunning amount of America [is] paying attention, so for these newbies that are entering the game for the first time, I think it's great strategy,\" advertising expert Gary Vee told \"GMA.\"

Monday after the BIG game, the 🌎’s gonna want u to put on pants. Don’t! Cut out with me & @cutwaterspirits ...then tell them what ur doing to cut out so u can win this ultimate backyard set-up (that I don’t wanna leave). #CutOutWithCutwater #cutwaterpartner pic.twitter.com/2ae71WjF6y

— Emily Hampshire (@emilyhampshire) January 28, 2021

Canned cocktail brand Cutwater Sprits will debut its first-ever Super Bowl ad on Feb. 7 following a successful social and digital \"cut-out\" campaign starring \"Schitt's Creek\" actress Emily Hampshire.

Another first-timer is food delivery service DoorDash, which will have a 60-second spot featuring \"Sesame Street\" muppets and actor Daveed Diggs.

\"The right celebrity for the right context in the right moment for the brand really matters,\" Vee explained. \"I don't think a celebrity is required. We've seen incredible spots through the years without a celebrity in it, but let there be no confusion, it is a cheat code.\"

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