© 2026 ABC News

The Hey Humans product lineup includes a body wash, lotion, deodorant and two toothpastes that are vegan, cruelty-free and 99% plastic-free (excluding the toothpaste cap which is made from plastic waste and tube thread). They all also retail for under $6 exclusively at Target.

The Naturally Derived Deodorant product has no parabens or aluminum. The deodorant comes in six versions that include scent combinations such as rosewater and ginger as well as coconut and mint.

The toothpaste is available with fluoride and without, and offer deep cleaning as well as tooth whitening, according to the brand.

View this post on Instagram

A post shared by Jada Pinkett Smith (@jadapinkettsmith)

Smith is not only the face, but the co-founder and creative director of Hey Humans, and starred in a campaign video along with the rest of the Smith family including appearances from Will Smith as well as Jaden, Willow, Trey and Pinkett's mother Adrienne Banfield-Norris.

\"Not only did I want to help create quality personal care products that have recyclable packaging but I wanted it to be accessible to everyone,\" Smith captioned a post sharing the ad campaign video.

She continued, \"I hope you will join my family and I on our Hey Humans journey by using our personal care products that not only help us take care of ourselves but also help us to care for our planet and humanity at large.\"

","canonicalUrl":"https://abcnews.com/GMA/Style/jada-pinkett-smith-launches-eco-conscious-hey-human/story?id=76062812","legacySlug":"/style/story/jada-pinkett-smith-launches-eco-conscious-hey-human-76062812","noIndexNoFollow":false},"publishTime":"17:46","publishDate":"02-23-2021","updatedTime":"17:46","updatedDate":"02-23-2021","socialImage":{"alt":"Jada Pinkett Smith and her family have launched an eco-conscious Hey Human personal care brand.","credit":"Hey Human","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/HH_Reaveal_Group_Horizontal_1080X1080_1614098461858_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"2/23/2021 17:46:14 GMT","video":{"live":false,"id":76062812,"headline":"Jada Pinkett Smith launches eco-concious brand","mediaAssetTitle":"GMA JADA PINKETT SMITH","description":"The line features \"infinitely recyclable\" goods for $6 and under. ","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["75775683","76042298","76062813"]},"relatedItems":[{"contentType":"story","date":"February 19, 2021","headline":"Sephora to feature its 1st Black-owned clean beauty brand","section":"shop","slug":"/shop/story/sephora-feature-black-owned-clean-beauty-brand-75775683","id":75775683,"image":{"alt":"Sephora to feature its 1st Black-owned clean beauty brand","url":"https://s.abcnews.com/images/GMA/LYS_1612887160042_hpMain_4x3t_240.jpg","credit":"LYS Beauty","ratio":"1x1"}},{"contentType":"story","date":"February 22, 2021","headline":"Hilary Duff shows off blue hair look ahead of baby's arrival","section":"style","slug":"/style/story/hilary-duff-shows-off-blue-hair-ahead-babys-76042298","id":76042298,"image":{"alt":"Hilary Duff shows off blue hair look ahead of baby's arrival","url":"https://s.abcnews.com/images/GMA/hilary-duff-ht-jef-210222_1614008991690_hpMain_4x3t_240.jpg","credit":"Hilary Duff via Instagram","ratio":"1x1"}},{"contentType":"story","date":"February 23, 2021","headline":"Jessica Simpson shares hilarious hairstyle her son did for her daughter","section":"style","slug":"/style/story/jessica-simpson-shares-hilarious-hairstyle-son-daughter-76062813","id":76062813,"image":{"alt":"Jessica Simpson shares hilarious hairstyle her son did for her daughter","url":"https://s.abcnews.com/images/GMA/jessica-simpson1c-ht-ml-210223_1614096298821_hpMain_v2x1_4x3t_240.jpg","credit":"jessicasimpson/Instagram","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Jada Pinkett Smith launches eco-concious brand","description":"The line features \"infinitely recyclable\" goods for $6 and under. ","duration":"NaN:NaN","uploadDate":"02-23-2021","publication":"02-23-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/style/story/jada-pinkett-smith-launches-eco-conscious-hey-human-76062812"}},"playlist":[{"id":"132675442","contentType":"story","section":"news"},{"id":"132665875","contentType":"story","section":"news"},{"id":"132628890","contentType":"story","section":"news"},{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Jada Pinkett Smith launches eco-concious brand","pubTime":"12:46","pubDate":"02-23-2021","modTime":"12:46","modDate":"02-23-2021","taxonomyTags":"none","id":76062812,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Jada Pinkett Smith launches eco-concious brand","mediaAssetTitle":"GMA JADA PINKETT SMITH","videoId":76062812,"mediaOnPage":"video","legacySlug":"/style/story/jada-pinkett-smith-launches-eco-conscious-hey-human-76062812"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/76062812","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/76062812","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};