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“We are trying, as our slogan goes, ‘building community one piece of clothing at a time,’ because it's not about the clothing as much as it is building community, building family, building relationships and serving the population that is most needed,” Nash said. “If that means we give away product, then we give away product because it's more about the people than it is about the money.”

When Veliz started working at the store, she did not realize this unique aspect of the store - that was, until she had a meaningful interaction with a transgender woman customer.

“She knew absolutely very little about women's clothing, about her body type, her body shape, and she came into the store as we were closing. We actually stayed open an extra hour just for her so that I could help her pick up clothes and measure her and all that good stuff,” Veliz said.

“Up until that point, I thought it was just a business, if that makes sense…, but then I realized the importance we play in trans and nonbinary people who walk through our door,” Veliz added. “They're looking for direction, they’re looking for… connection [and] community. That was the defining moment of what the store actually was for me.”

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