© 2026 ABC News

The updated version of Fashion Fair Cosmetics will include modernized vegan makeup as well as skin care.

Key products include lipstick, stick foundation, powder foundation, priming serum, loose powder and a pressed powder. The formulations include a mashup of clean, naturally derived ingredients such as vitamin C, vitamin E, turmeric, bamboo powder and green tea extract as well.

Prices start at $26.

\"Iconic
courtesy of Fashion Fair
Iconic cosmetics brand for women of color, Fashion Fair, is relaunching exclusively at Sephora.
>

Along with the relaunch of the brand, Fashion Fair also recently named actress Kiki Layne, known for her roles in \"If Beale Street Could Talk\" and \"Native Son,\" as the beauty label's brand ambassador as well as legendary makeup artist Sam Fine, who has glammed up everyone from Queen Latifah to model Iman, as its global makeup ambassador.

Layne posted the news on Instagram, saying how \"incredibly excited\" she is, alongside a striking Fashion Fair campaign photo of herself wearing bronze-toned glowing makeup.

Fashion Fair will launch exclusively with Sephora online on Sept. 1 and in select stores on Sept. 9.

\"Iconic
courtesy of Fashion Fair
Iconic cosmetics brand for women of color, Fashion Fair, is relaunching exclusively at Sephora.
>

Through the years, Fashion Fair said it has contributed more than $55 million back to the Black community and plans to motivate and support the next generation of minority entrepreneurs as well as give toward projects important to the community.

\"I feel like Fashion Fair is putting her crown back on,” Fashion Fair CEO Desiree Rogers told Vogue.

She continued, \"The queen may have taken a little break, but she's putting on her gown and her high heels, and sitting back in that throne. So watch us reign.\"

","canonicalUrl":"https://abcnews.com/GMA/Style/pioneering-cosmetics-brand-fashion-fair-making-major-comeback/story?id=79063288","legacySlug":"/style/story/pioneering-cosmetics-brand-fashion-fair-making-major-comeback-79063288","noIndexNoFollow":false},"publishTime":"20:40","publishDate":"08-26-2021","updatedTime":"20:39","updatedDate":"08-26-2021","socialImage":{"alt":"Iconic cosmetics brand for women of color, Fashion Fair, is relaunching exclusively at Sephora.","credit":"courtesy of Fashion Fair","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/FF_COLLECTION1_HERO_Image_1629997502247_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/26/2021 20:40:25 GMT","video":{"live":false,"id":79063288,"headline":"Iconic beauty brand Fashion Fair relaunching","mediaAssetTitle":"FASHION FAIR MAKING A COMEBACK","description":"The legendary beauty brand will be sold exclusively at Sephora.","duration":"2:26","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/06/210603_gma_norman_central_0815_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["79115853","76071092","79617755"]},"relatedItems":[{"contentType":"story","date":"August 4, 2021","headline":"Sephora's latest campaign is a tribute to Black beauty, culture and voices","section":"style","slug":"/style/story/sephoras-latest-campaign-tribute-black-beauty-culture-voices-79115853","id":79115853,"image":{"alt":"Sephora's latest campaign is a tribute to Black beauty, culture and voices","url":"https://s.abcnews.com/images/GMA/sephorablackbeauty_1628041756849_hpMain_4x3t_240.jpg","credit":"courtesy of Sephora, Garrett Bradley","ratio":"1x1"}},{"contentType":"story","date":"February 22, 2022","headline":"Trailblazing beauty inventions and innovations made possible by people of color","section":"style","slug":"/style/story/trailblazing-beauty-inventions-innovations-made-people-color-76071092","id":76071092,"image":{"alt":"Trailblazing beauty inventions and innovations made possible by people of color","url":"https://s.abcnews.com/images/GMA/BlackInventions_v01_DG_1614211222995_hpMain_4x3t_240.jpg","credit":"AMP Beauty LA, Walmart, Mented, Getty Images","ratio":"1x1"}},{"contentType":"story","date":"August 25, 2021","headline":"'Black hair is professional': Woman proudly rocks natural hair for new headshot","section":"style","slug":"/style/story/black-hair-professional-woman-proudly-rocks-natural-hair-79617755","id":79617755,"image":{"alt":"'Black hair is professional': Woman proudly rocks natural hair for new headshot","url":"https://s.abcnews.com/images/GMA/1628689150250_1629917296615_hpMain_4x3t_240.jpg","credit":"courtesy of Vidant Health","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Iconic beauty brand Fashion Fair relaunching","description":"The legendary beauty brand will be sold exclusively at Sephora.","duration":"2:26","uploadDate":"08-26-2021","publication":"08-26-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/06/210603_gma_norman_central_0815_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/06/210603_gma_norman_central_0815_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/pioneering-cosmetics-brand-fashion-fair-making-major-comeback-79063288"}},"playlist":[{"id":"133584123","contentType":"story","section":"news"},{"id":"133579397","contentType":"story","section":"news"},{"id":"133482839","contentType":"story","section":"news"},{"id":"133390157","contentType":"story","section":"news"},{"id":"133415361","contentType":"story","section":"news"},{"id":"133414032","contentType":"story","section":"news"},{"id":"133380485","contentType":"story","section":"news"},{"id":"133358298","contentType":"story","section":"news"},{"id":"133350119","contentType":"story","section":"news"},{"id":"133307515","contentType":"story","section":"news"},{"id":"133307527","contentType":"story","section":"news"},{"id":"133282665","contentType":"story","section":"news"},{"id":"133220149","contentType":"story","section":"news"},{"id":"133179167","contentType":"story","section":"news"},{"id":"133144373","contentType":"story","section":"news"},{"id":"133144059","contentType":"story","section":"news"},{"id":"133143081","contentType":"story","section":"news"},{"id":"133075455","contentType":"story","section":"news"},{"id":"133063114","contentType":"story","section":"news"},{"id":"133063086","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Iconic beauty brand Fashion Fair relaunching","pubTime":"16:40","pubDate":"08-26-2021","modTime":"16:39","modDate":"08-26-2021","taxonomyTags":"none","id":79063288,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Iconic beauty brand Fashion Fair relaunching","mediaAssetTitle":"FASHION FAIR MAKING A COMEBACK","videoId":79063288,"mediaOnPage":"video","legacySlug":"/style/story/pioneering-cosmetics-brand-fashion-fair-making-major-comeback-79063288"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/79063288","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/79063288","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};