1:16
- style
- September 9, 2021
Jennifer Aniston debuts new hair care brand
LolaVie is vegan and free of parabens, silicone, sulfates and gluten.
1:16
Aniston said LovlaVie products are vegan as well as free of parabens, silicone, sulfate, phthalates, gluten and cruelty.
The first product to launch is the line's Glossing Detangler.
LolaVie's detangling spray is infused with plant-based ingredients such as chia to protect strands from future damage, bamboo, which works as a thermal shield, lemon extract for shine and a superfruit complex that includes vegetable ceramides to aid with conditioning.
\"Think of this spray as the best friend you call everyday (who always supports you and wants to see you become stronger over time),\" the company captioned in a video of the spray.
LolaVie is Aniston's first venture as a founder as well as creator. She played a role in overseeing product development, marketing and creative direction.
The brand name was inspired by many of Aniston's friends that affectionately refer to her as \"Lola\" in which she feels represents confidence, fearlessness and empowerment.
Aniston joins the list of celebrities such as Tracee Ellis Ross as well as Gabrielle Union-Wade who have also previously released hair care brands.
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