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The campaign will extend to social media and over 25,000 Victoria's Secret employees worldwide will receive educational materials to help reach hundreds of thousands of women, the company said.

The company also said it will invest at least $5 million annually in cancer research, including examining and addressing racial and gender inequities and unlocking new innovations that improve cancer outcomes for all women.

The news of Victoria's Secret's breast cancer awareness plans comes a few months after the brand announced a total rebrand that aims to include diverse, inclusive messaging.

The company also launched VS Collective -- a platform created to develop new associate programs, revolutionary product collections, compelling and inspiring content and rally support for causes vital to women. Notables such as Priyanka Chopra Jonas, Megan Rapinoe, Paloma Elsesser and several more are a part of the collective.

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