6:07
- style
- March 15, 2022
Polo Ralph Lauren taps HBCUs for exclusive launch
This marks Ralph Lauren's first-ever collaboration with a college.
Spelman College president Mary Schmidt Campbell also reflected on the collection, saying it \"celebrates the inventiveness of individual style, when it intersects boldly with institutional tradition, such as the choices on display in the wearing of white attire.\"
Ralph Lauren's latest launch aligns with the brand's series of commitments made in 2020 to take action on racial equity and reexamine how the company portrays the American dream while being mindful of its unique position in defining, interpreting and depicting Americana worldwide.
In December 2021, the brand also pledged $2 million to support scholarships for students at Morehouse College, Spelman College and 10 additional HBCUs through the United Negro College Fund. This pledge is followed by a host of efforts to actively push for career pathways for Black talent through dedicated internship offers for HBCU students as well as expanding talent acquisition relationships with HBCUs beyond the traditional recruiting season.
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